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Judging Books By Their Cover
By: Louie Li
Prompt 2
May 26th 2013
"Never judge a book by its cover."
Ever since this idiom was first used in the 1860's, society has been constantly using and reusing it for its metaphorical message regarding appearance and impressions. It is advising society to not prejudge the worth or value of something due solely by how it appears on the outside.
In today's society, appearance is one of the most significant and integral facets of one's journey to success. Without a good impression and image, it is very hard for one to reach success, regardless of what type of success it is. Although this is not necessarily the most moral and pleasing to be heard, the truth behind it is undeniable; books are very much judged by their cover.
The question is: "Do images and impressions have too much of an effect on people?" and in my opinion, yes they do.
To understand this question fully, one must firstly comprehend the nature of how appearance and impressions work together. What a person is viewing will immediately provoke prejudices in the person's mind and the person will then come to conclusions and preconceptions regarding what they have seen. This is their impression; it is what they think they are seeing. In today's society, the impression something or someone leaves upon one is too deeply affecting the viewer.
People are more inclined towards those which are dressed, look and appear 'better', sometime even subconsciously and without the intent of neglecting the inner value of someone. We prefer food which looks more visually appealing; they must taste better. We choose products with eye-catching packaging and professional-looking advertisements; they must work better. We are more inclined to people who look good and put-together; they must be better people.
The overall appearance of the exterior of one does not always reflect the quality and stature of one; it instead, just acts as a diversion to the actual worth of one. This has been becoming more and more of a popular trend in today's society to the point where it is almost becoming too much. By judging a book by its cover, you could be missing out on what is a very good book; you should buy it for the book, and not the cover.
To prove this point, I decided to find an example. There were many examples I found regarding people, entertainment, celebrities etc. but one of the clearest examples was that of the soda business.
The critical effect impressions leave upon the public has been used grandly and to its fullest extent by businesses today. Successful companies use very appealing, high class, and attractive packaging and advertisements as a method of telling the public that their product is good; since the packaging exterior is so nice, the inside, the actual product, must be good as well. This can be seen very clearly between the soda companies of Coca-Cola and Jones. Coca-Cola is one of the biggest and most successful companies in the world, while Jones is a much smaller company which has not even made a fraction of what Coca-Cola has made. However many people actually prefer the taste and quality of the Jones soda compared to Coca-Cola's. But why is Coca-Cola so much more successful then? The difference is that Coca-Cola utilizes much more extravagant advertisements and sponsors which influence the public to think that they must make better sodas. The 'inside' of the product is not always what accounts for the product's success. In this case, since Coca-Cola has a more appealing "exterior" compared to other brands, the company achieves more success regarding their actual product (even though it is sometimes seen to be of less quality than other brands). This is the trick many consumers fall for. Just because a product has very extravagant packaging and advertisements, it doesn't always mean the product is better. This is what society today has taken to regarding appearance and the inside; impressions effect viewers too much. This Coca-Cola and Jones scenario can apply to all sorts of situations: people, entertainment, food, etc.
People's entire conception of what they see has been diverted towards the exterior and not enough of their attention is focused on the inside; they are being influenced too much by impressions. The exterior appearance does not always reflect the whole; never will the cover of a book fully reflect the content and inside of the book.
Sources:
http://www.jonessoda.com/
http://us.coca-cola.com/