Brand Identity for St Paul Hotel by Fivethousand Fingers
“The St Paul is a boutique luxury hotel located in the historic neighbourhood of Old Montreal. The interior of the heritage Beaux Arts building was recently redesigned and decorated in a lavish style flush with graphic patterns, rich colours and gold detailing. We were commissioned by the St Paul to develop a new visual identity which would compliment the bold character of the hotel’s new interior. Subtle typography and minimalist design are combined with a hand-drawn logotype and pattern inspired by Beaux Arts architecture to form a sophisticated and timeless brand.”
Fivethousand Fingers is a design studio working globally from Montréal. Led by founding partners with backgrounds in the arts, the studio specializes in branding, typography and illustration, and strives to innovate across disciplines. They work with clients and collaborators who share their care for the quality and experience of a product, whether it be material or virtual, commercial or experimental.
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