The high-end market is moving beyond fancy finishes and fixtures to the promise of easy lifestyles attached to powerhouse brands.
The Bentley of Condos: Branded homes are reshaping the luxury real estate market. Major national brands are attaching their names to high-end real estate developments, and they're commanding premium prices. The trend—most popular in the U.S.—started with hotel brands like Four Seasons, Regis and Mandarin Oriental, which transformed the upper floors of many of their properties into condos. Now, automakers such as Porsche and Bentley are getting into the game by affiliating with these types of properties.
Luxury buyers are embracing the concept. One in three international buyers say they’d pay a premium to live in a branded residence, according to research from real estate consulting firm Knight Frank. These high-end buyers are willing to pay as much as 25% to 35% above similar nonbranded residences. Learn more...
Examples of these new types of hotel-condo hybrid properties include The Bentley Residences Miami, The Porsche Design Tower Miami and the Four Seasons Naples Beach Club.
If you are looking for the ultimate luxury lifestyle in Florida, let's connect to discuss your options - 239.370.0892.
Matt Klinowski aka Naples Golf Guy | Downing Frye
Here's to living the good life in paradise, Matt
