Florist Talk for Fiction
I'm pretty sure the whole Flower Shop AU thing's day has long since passed but heck it, I've been doing the actual Flower Shop thing in real life for a few years now and I've got a handful of thoughts to throw out into the void, just in case anyone out there is still into or writing for that particular trope or theme or what have you.
First, a minor disclaimer: my experience is at one particular mom & pop shop in a small town in the US. Some details may differ for larger florists in bigger cities or other countries, but if your writing is set in some vaguely defined little town in vaguely defined culturally-American-location, then there could be overlap enough for you. Research and tweak as needed otherwise.
Second, I'm probably going to break stuff up by topic or something and post it gradually, tagging it all as Florist Talk, because initially I started writing a rambling mass of bullet points then realized it was way too much, and there were way too many dumb little details to include on some of those points. So call it a series I suppose. Feel free to send Asks if you have a curiosity about anything in particular. I may or may not have knowledge for you.
Third, a few general points for writing your Florist Blorbo with convincing verisimilitude:
Day to Day and Week to Week, weekdays are busier than weekends, usually. I've seen small town florist schedules where Sundays are Closed and Saturdays are only open for a few hours, like nine to noon or something. I am jealous of these, for the shop I work for is also a gift shop and one of the husband-wife duo of owners believes very much that Closing Early = Losing Potential Sales, and so I must often languish in agonizing boredom for four to five hours on a Saturday afternoon in order to be present for the one (1) person who maybe possibly walks in at 4:40 pm to look around or something.
Summers are the Slowest Season, the Saturday Afternoons of the Florist Year.
A flower shop lives or dies on the strength of its Valentine's Day and Mother's Day sales, basically. Oh, there's other holiday things, and day to day stuff, but nothing that can be counted on like those Big Ones.
Speaking of day to day, morbid though it may be, Funeral flowers tend to be the biggest contributors to flower shop sustainability outside of the holidays.
No seriously your FloraBlorb will know the Funeral Directors in town by name. Use these positions to convincingly place and namedrop minor characters. It's so easy.
Your FloraBlorb may have a Dedicated Delivery Driver (a secondary character perhaps?) OR they may have to do deliveries themselves. If they don't have a second person to run the shop while they do this then they'll have to close the shop and take calls on a cell phone as they come. Use this as needed for character or plot stuff I suppose.
Florist Flowers are Expensive compared to grocery store flowers, but this doesn't mean that the Florists themselves are making that much money. Flowers tend to be very perishable and there's a lot of overhead in transporting and storing them and stuff. Wallyworld might be making a technical loss, maybe just breaking even with their racks of cheap bouquets in the produce section, but they aren't hurt by that because they make so much more money selling everything else as well. A Flower Shop doesn't have that going for them, so they gotta charge more.
Maybe this is why I so often see Flower Shops paired with something else out there. Flower and Gift Shops. Flower Shops that sell Homemade Fudge on the side. Flower Shops and Boutiques. Flower Shops and Bakeries. Basically, feel free to write this AU and wedge the obvious interests of two Blorbos together into one store. As long as you can find a way to convince us all that their Flower Shop / Cabinetry business can thrive in the same space then why the heck not.
