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Thousands of apps iOS, Android running ads offline in order to profit

Research firm Forensiq online advertising that is thousands of Android and iOS apps are running ads that underground drains battery smartphone, 3G; simultaneously causing advertisers suffered nearly $ 1 billion per year.

When using mobile apps, especially free apps, we have not necessarily new to the advertising on it. This is understandable: when the developer does not apply to users, they need advertising to make money. However, now users are faced with thousands of mobile applications running ads secret underground and slowly wasting battery system. This trick also damaging for marketers, with the figure up to almost a billion dollars each year. Notably, the fraud happens even with the app is downloaded from the repository “master key” of Google and Apple.

Thousands of mobile applications running advertisements for lucrative underground.

This is information that is Forensiq – a firm specializing in monitoring fraud in online advertising, concluded. According Forensiq after 10 days study, they found that 1% of all the equipment that they observed in the US, running at least one application that contains this type of advertising fraud. In Europe and Asia, the figure is even higher, from 2 to 3%. Forensiq confirm over 5,000 applications available on the App Store and Google Play are running ads underground, and marketers are damaged to $ 850 million per year for that behavior. As a conclusion, the application rate of most groundwater run ads will consume up to 2 GB of data / day on a device. In many ways, this app works just like the botnet scam users. However, if the botnet was installed by “illegal” on the PC and users do not know, the mobile applications run offline advertising is licensed to take up the Play Store and App Store completely public declaration. Many applications are gaming or simple gadgets, and they seem to have a real user base not just be created to run the ad. “They are not Angry Birds or Crush Candy, but these are applications that many users and they even like them” – David Sendroff, founder of Forensiq, said.

Forensiq not just surface, point the name of the application that they suspect, however, according to Bloomberg, the company got the actual demo but did not “say vo”. One of them is the application of the guidelines for breastfeeding infants on iOS was developed by American Baby magazine and developers Sevenlogics. Some users also leave words evaluated as “frustrated, disappointed” with this software.

Alex Cheng, chairman of developer Sevenlogics, countered the conclusion of Forensiq that it did not add any piece of code in the software to run ads offline. Cheng, however, said his company partnered with advertising companies and these companies often change their advertising technology. “We are closely monitoring partners to prevent these kinds of intrusive advertising” – Alex Cheng said.

Meanwhile on the Android platform, many users leave complaints in position evaluation (review) for series games on the Play Store. Among these must mention the game Waxing eyebrows, Celebrity Baby, and Vampire Doctor, all developed by the Girls Games Only released. Forensiq released a video showing the app is insert code to run the ads hide from companies like Microsoft, Coca-Cola, and Mercedes Benz. Forensiq say the ads groundwater is causing performance problems that users reflect. Only Girls Games did not give any comments on the conclusions of Forensiq, and recently, its application has been suspended active Google.

The sneaky apps running ads have clearly violated the provisions on the Play Store and App Store warehouse. However, how to identify them is not easy. Sendroff, founder of Forensiq, advising users that the best way to determine the monitor bandwidth consumption (both Android and iOS are currently integrated tracking tool). If you find your smartphone suddenly consume more traffic, find and remove applications that you install on by strange likely they are the cause of problems….

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#advertise offline to profiteering #Android #app store #Forensiq #IOS #Underground advertising