from the archive…In 2010, Fossil partnered once again with the famous Hatch Show print. Hatch’s in-house design team collaborated with Fossil’s in-house design team to develop a “What Vintage Are You?” poster. Additionally, Hatch did several runs of custom one-of posters for Fossil to use as inspiration for our catalog, web and print campaigns. For Fall 2010, Fossil shot their lifestyle catalog inside the working studio of Hatch Show print, amid some of the oldest working letterpresses in America, celebrating Fossil’s and Hatch’s rich history in vintage American design.












