#frame creation

[jannahill]

Playing with Frames (Mad Monday)

Playing with Frames (Mad Monday)

How about that frame? Isn’t it cute?

Of course it is. Maybe a little lame… a lame frame ( 😀 I crack me up) but cute nonetheless. Facebook turned me on to the idea.

So what am I mad about now?

I’m mad in a good way about the sheer funness (yeah, funness is a word – look it up) in creating frames but I’m kind of pissed annoyed that Facebook would not let me use the actual book cover for Smoke Freeb…

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[uservalue]

Frame Creation – Kees Dorst on the Importance of Reframing in Design Thinking

d.confestival d.note, Friday 21.-22.09.2012, Potsdam, Germany

“The goal must be to build frame creation ability into organisations! In the end one can view companies as a series of frames: Frames for resilience.” – Kees Dorst

Kees Dorst, industrial designer and professor from the University of Technology, Sydney is a man who is studying things thoroughly. All the more the d.confestival participants were listening reverently when he gave exclusive insights into his profound knowledge from 20 years of research into the practices of designers. With the objective of developing a design-based innovation method for governments, institutions and companies, he focuses his research on the pattern of what expert designers are really doing.

Deduced from these observations of expert procedure, he found nine distinct but overlapping phases, which he put up for discussion: Archeology → paradox → context → problem arena → themes → frames → futures → transformation → connections. Along these stages he explained how the methodology has already been used successfully by presenting some insightful examples projects. Especially his »Designing out Crime« program was an interesting example of how frame creation may shift perspective and even the problem owner. Whereas the responsibility for »crime« (public urination, young people fighting due to the overcrowded streets, drug and alcohol abuse, etc.) in Sydney’s entertainment and nightlife district Kings Cross laid with the city police it is now with the city council. How come? The issues to solve weren’t really related to »crime«. Once the new frame »organizing a music festival« was applied to the problem most of the »criminal incidents« suddenly disappeared...

Following his presentation, he gave an additional two hour workshop were participants had the opportunity to get advanced insights into his frame creation method. During the session he introduced more cases of wicked problems and projects were the method has already been applied.

One of the examples was the Sydney opera house, whose roof often gets »abused« for campaigns of environmental activists. The challenges the opera house administration faces withal were elucidated in detail by two guest speakers from the city council and the police department of Sydney. Both also helped explaining and discussing the several phases in more depth.

Finally the attendees were given time to form small groups and pick one of the distinct phases of the frame creation method. The task then was to collect activities, which from their point of view, happen in the respective stages. Or in other words: Which prerequisites in terms of knowledge, skills, methods and tools does one need to create new frames and innovate like an expert designer? Everyone noticeably enjoyed the insightful exercise and one participant from VW research finally stated: “This I will definitely bring back to my team!”

Professor Kees Dorst, Associate Dean (Research) of Design at UTS, talks about how design thinking can help businesses reframe problems in order to solve them.

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The above text chunks are part of the first drafts for the documentation booklet of the d.confestival. The complete documentation will be available soon at the official d.confestival site.