Donating $2 to The Fred Hollows Foundation
Our Experiment: Donate $2 online to a bunch of charities and record the results.
Case study: The Fred Hollows Foundation.
Pioneered affordable eye surgery for those living in poverty. Operates in 19 countries throughout the developing world. Over one million people are able to see because of their work.
Online donation experience
An ok site, great on not trying to capture my info - but a jarring pop-out into PayPal made for an unfortunate experience. Quick yes, but quick and nasty.
Received snail mail about two weeks later.
Highlight: Mail was personalised, but thanking me for my 'generous' donation of two bucks broke whatever personal connection gained.
Highlight 2: This cool little plastic card made me feel good for the work they do, but you wonder how much that cost them... one plastic card or an email saying "We were going to send you a plastic card via the post, but instead performed an extra surgery on your behalf"? I'd choose the email any day.
Time it took to donate: 5 minutes
Fields in online form: 24 (!!)
Snail mail: High quality print, automated send
