#freedomshopperapp

[freedomdesi-blog]

Five posts! Freedom.desi

[freedomdesi-blog]

Using Freedom Shopper App you can find malls, stores, offers & best deals on top brands near by you. Click here to know more at www.freedom.desi

[freedomdesi-blog]

Is Your Retail Future Ready or Future Is Now ?

Purchasing has five phases that is, searching, discovery, ordering, payment, and delivery. Offline retailers lose customers during the first two stages. This trend can be changed. Smartphones have features like geo-fencing capabilities that help us interact with the world around us with much ease. Besides the phone, there are other consumer-based technologies which are designed and can supplement the services given by offline retailers if used strategically.

Online retailers have an advantage over offline retailers because clients easily discovered their commodities. For online retailers, less time is taken between the discovery stage and the final stage, delivery. The faster the clients discover the commodities, the more the chances that the transaction will take place.

Offline retailers often struggle to get their commodities discovered. Professor Scott Galloway, a marketing expert once commented that offline retailers have a problem of “content to commerce” to deal with.

In the recent past, integration with social shopping discovery applications such as Freedom.desi has made technology to be more democratized. The time has come to take a step forward and link mobile technology with the social discovery platforms. Social discovery application linked with mobile app is a perfect move. As campaigned we call "Future Is Now." Read more click here

[freedomdesi-blog]

3 Easy Ways to Improve Retail Promotions Planning Using Freedom.desi App

At Freedom Smart Labs Ltd we have been working to build an ecosystem which works on Predictive analytics & enhances productivity for retailers. The intricacies of data management and analysis are supposed to be out of the sight of consumers. Shoppers should simply be able to find what they are looking for without having to be gurus of breaking down data.

The Freedom.desi App contains inherent practical and prognostic data that business users can conveniently work with for the planning and implementation of promotional campaigns. We did few small tests in Malls of Gurgaon and Delhi & found footfall improvements in results of retail promotions using Freedom.desi App. The learning of same are tabulated by our team as 3 easy ways to improve retail promotions effectiveness.

1. Targeting Offers to the right customers at right location.

Customers generally use numerous channels for looking up, recommending, deliberating on and buying products. You can be able to gain data from this and when you use relevant analytics and deployment methods, you are able to harness the intercommunication with greater applicability. Predictive analysis helps you to determine the next best decision for customers.

The Freedom.desi App helps you to put the customer at the center of everything. With this app, you are able to plan and execute various levels of functions that give you greater advantage and help you with serviceability for your clients. The app helps you to be much more responsive in your promotion planning and execution as far as retail promotion planning is concerned.

2. Ecosystem Rankings for Making Decisions.

You make a Google search & trust that first 3 organic searches are most appropriate for you. This is derived from ocean of big data & Google helps in full filling needs of information of its users. Think big with retail ecosystem & how data analysis enables an effective outcome for shoppers.

We work on algorithms which derive Ranks of Malls, its retailers & shoppers. Everyone wants to engage in a meaningful conversation & data makes it possible in the form of Ranks. We are maturing with data & every day the ranking system is becoming more meaningful.

Shoppers become more proactive in buying planning and relevancy rather than waiting until it is either too late or you are caught unawares. At same time retailers are able to determine how much of their shoppers like them, love their products and/or services and when they will need it. Hence retailers can determine how to approach promotional plans and in general, gain insights that enable everyone to make decisions that are prudent.

3. Establish relevance through personalization

A personalized message always brings plus alpha. The process of advanced analytics approach is vital in determining customer segmentation as well as in determining price elasticity. When you have a promotion, instead of basing your prices on what other competitors in your segment are doing, you can base your prices on what customers are actually willing to pay.

This gives you a very huge competitive advantage. Using the science approach, you are also able to rank the promotions that you hold and this helps you to determine their success. Another way the App helps is in making quick and accurate business decisions.

Conclusion

Whether you are a retail chain, mall management or an individual store owner we have built the engine to suit the needs of every player of the game. Finally, the App will help shopper, retailer & facility to enhance relevance because you are able to make decisions based on data & offer the best experience to each other. Mall owners & retailers can signup at www.freedom.desi & shoppers can experience the app from play store. Give us a missed call at [phone] to download the Mobile App. Read more click here

[freedomdesi-blog]

Why Do You Buy Products Online Instead Of Stores?

With the increased use of mobile devices and advanced technology, online shopping is increasingly becoming popular in comparison to shopping at physical stores. But what exactly has fueled the increased purchase of products online rather than in stores? PWC’s Global Retail and Consumer Practice in conjunction with the International Survey Unit conducted a study that would help answer the above question.

The price war

Discounts and reduced prices have always been the biggest crowd pleasers when it comes to retail. Consumers have learned to look forward to specific times of the year when discounts are offered. Online retailers have successfully managed to leverage discounts as a mainstream business model and as such, price has become the biggest factor that drives customers to shop online rather than shop at stores. The survey conducted by PWC indicated that almost half of consumers buy online due to reduced prices and better deals.

Exclusive product launches

It’s normal to walk into a physical store only to walk out disappointed because you couldn’t get what you need. The survey conducted by PWC showed that a third of consumers prefer to shop online because they have access to a wider variety of products. Additionally, 53% of the respondents indicated that the reason they prefer to shop is that particular products are not available in physical stores. The influx of people shopping online has pushed brands to launch their products exclusively with online stores. This trend has been observed across all product categories including fashion, electronics and beauty products.

Greater convenience for shoppers

While a mere 43% admitted that they prefer to shop in-store to get immediate delivery, 69% of the consumers said that they are willing to pay extra for same day delivery and 49% would rather pay for delivery within a pre-agreed timeframe. Delivery has always been one of the most responsibilities that retailers find hard to fulfill. The most important differentiation elements when it comes to delivery include convenience reverse logistics, traceability solutions, doorstep delivery and negligible or zero delivery charges. Online retailers have given a whole new meaning to consumer convenience by ensuring that consumers are not only able to shop at any time, but also making it possible for them to receive deliveries at any time and place.

Penetration of mobile devices and internet

Penetration of smartphone use in some areas is growing by 150% annually and the increased penetration of the internet doesn’t seem to slow down. This has fueled increased online shopping. The report published by PWC showed that the number of consumers who shop using their mobile devices increased by 7% within one year.