Freedom.desi

  Freedom Desi is one of the best mobile app that providing offers, discounts & best deals on top category & brands and an amazing shopping experience from stores and malls.  

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The Half Pregnant Start-ups ! #LSD

Preface

This article is intended to bring light on the entrepreneurial journeys from Mauryan Dynasty to Start-ups of today. While looking for start-up progress in Indian context, I found an amazing series of large failures & few success. Entrepreneurs love their business & hence failures don’t stop them. Let us have clarity on Entrepreneurs’ LSD – Love, Sex & Dhokha.

Flipkart Spends 4 INR for every 1 INR they earn. Someone needs to be clear that what’s going on with this abruption. Is this disruptive way of building start-ups or disruption in the ecosystem?

Chandragupta Maurya, founder of the Maurya dynasty was a start-up leader then & he created Maurya Empire with his vision & mentorship of Chanakya. King Ashoka his grandson who ruled almost all of the Indian subcontinent but what lasted today is Buddhism & not his conquered legacy.

As per Wiki , Legend says that one day after the war was over, Ashoka ventured out to roam the city and all he could see were burnt houses and scattered corpses. It is a pious relationship of humans to work together & live together, all it demands from entrepreneur is clear vision & mission.

A 5 minute read last year on Ankur’s blog describing ” Why The Pricebaba Offline Model Failed? ” gave me insight about approaching same problem with different solution at Freedom.desi.

Every individual is unique, a failure for one is a starting point for another.

The culture of start-up is great & stand-up is even amazing. For those who are not friendly with the term “stand-up” must watch out some stand-up comedy shows soon. Surely you will find some great experienced corporate leaders, investment bankers,successfully divorced & more interesting millennial stars who just paused one day & stood strong to do what they enjoy. I see more failed personalities in this category doing amazingly great. Read it carefully its failed & not dead.

Entrepreneurs’ Love

These full of life people are reasons to spread smile. Indeed we buy happiness now a days on Bookmyshow.com under stand-up comedy section. First lesson of entrepreneurship is love what you do & passion is fuel for driving your love.

Yes, Entrepreneurship is hard and tough.

There may be numerous expectation from entrepreneurship & that’s all good. They are; free souls looking for freedom, responsible stars looking to delegate responsibilities & crazy travellers looking for more travel buddies.

Successful examples from west can give us a clear evidence that entrepreneurs who made it big; became the valuable assets for their country in terms of generating employments, revenue & prosperity. I am inspired with Dell, Amazon & many more who were supported by their Government programs & are today leading the world.

Anna Poorna (अन्नपूर्णा) – Giver of food / she who has a lot of food to give.

A complement for entrepreneurs as Anna Poorna is the highest degree of honour. It is a Sanskrit origin word which denotes to Goddess Anna Poorna. Industry much do such awards to motivate & promote constructive culture.

Start-up Sex

In order to reproduce more start-ups, we have increased the probability of more failed & aborted deliveries. Again that’s all fine as the fuel of passion is highly inflammable resource.

In January 2016 when Mr. Narendra Modi launched #StartUpIndia campaign, we all felt great because now start-ups got a new logo to include in Pitch Decks. It is like start-up entrepreneur having a girlfriend & changing the status to “Engaged”. As any relationship demands time & mind share so #StartUpIndia also demands same.

So leave the fear of failing & get started. I have improvised the quote of Thomas Edison – “I have learned fifty thousand ways it cannot be done and therefore I am fifty thousand times nearer the final successful start-up.” It is tough to fail & face its consequences but if we fail, are we able to stand up again? There are numerous failures & respective shutdowns in past which exists in every category.

A big question for every entrepreneur – “How many times you have spent time in learning from a failed start-ups in your category?” PepperTap , TinyOwl, Intelligent Interfaces, Fashionara, FranklyMe, Flipkart Nearby & more are learnt while writing this article.

Start-up Shutdowns in 2016

10 Reasons why startups fail..

As a good Hindi saying, if few ships get drowned that doesn’t kill the ocean.

कुछ कश्ती के डूब जाने से , सागर नहीं मरा करता है !

Vision & Mission – Dhokha Â

Dhokha (धोखा) is hindi origin word meaning Cheating. The philosophy of cheating says that first you cheat yourself & then you cheat the relationship.

Snapdeal once valued at billions of dollars is being offered recently a 300 Mn USD bid by Flipkart for buyout.

It feels like Flipkart wants to have a one night stand with Snapdeal at that price.

The start-ups like Flipkart, Snapdeal & many more need to think that; are we on a Mauryan War, where your decisions of layoff are just an act of sword which could kill the families of many & it’s not the death of them. Remember it’s the death of Empires who forget to create a value system.

Conclusion

There is no concept of getting into a relationship without a commitment. Such relationships will only build half pregnancy. It’s time for start-up entrepreneurs to focus on the value creation in available conditions. As your act of today is fate of future ! #ThinkBig

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Focus on yourself

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India's First Mobile App for Discovering Shopping Malls

Dear friends, whether you are fond of visiting mall or shopping at branded stores, seek the opportunities that your smartphone has, to avoid wastage of time in discovering the nearby outlets. If you want to resist the urge of locating nearby shopping centers, while driving then there are numerous ways by which you can track these locations. The simplest and most convenient for me is mobile application – Freedom.Desi, which helps me track the best shopping malls near me.

If I were to say that mobile and tablet applications have entered our life in different ways, over the past few years, I am sure I wouldn’t be wrong. Numerous B2C companies have started using these applications for communicational and promotional purposes to take benefit of their effectiveness. One such application which helps me track my location and suggest nearby shopping malls or centers is Freedom.Desi. I understand that shopping online or offline can either be a huge pain or fun sport for some of my friends. Depending on your personality, Freedom.Desi has been introduced to help in locating the best shopping center near your current location.

I refer this application as my best shopping companion. Let me tell you some exemplary features of this Freedom shopper app which make it my favorite one:

Locate shopping arcades and malls in close proximity to your present location

Check out the enticing offers and deals which are trending

Helps you check if your much liked apparel or shoe store and clubs have offers listed

You can view inside the mall and check amazing discount or hot deals

Download the instant discount code and show them to the store to grab your favorite stuff at amazing prices

Provision to filter your search, based on different categories such as saloons, spas, health, entertainment, electronics, pet, interiors, stores, accessories, apparels, food and beverages

Available on android and iOS operating systems

Growing to cover 500+ offers, 1000+ shops and 200+ malls, with limits not defined

Locate your top brands for apparel and fashion such as Benetton, ZARA, Calvin Klein, Puma, Tommy Hilfiger, Gucci, Adidas, Nike, Reebok, Wrangler, Park Avenue, Pepe Jeans, Allen Solly and Levis etc in few clicks

Now if you think that application is hard to install, then hear me out friends. It is easy to install and use, with minimal time required to get your hands on.  Also with every shopping mall that you select and store you pick, you get different discount codes, availing upon, you are entitled to different points which also make this app popular as Shopping & Rewards App.

Freedom.Desi allows me to locate my branded stores from the comfort of my home, rather than visiting different malls and figuring out as to which mall will have my favorite shop that offers hottest deal. Moreover, it saves my time and fuel, helping me keep away from the congested traffic and parking issues which are very common near different malls of Delhi, Noida and Gurgaon.

Shopping was never that easy before… so download this application via …….. and reap the benefits to discover malls nearby virtually which is no less entertaining and exciting for any shopaholic like me. Get your best mobile app for shopping today on your smartphone without thinking much. Read more...

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Five posts! Freedom.desi

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Shopping is an Experience !!

The ultimate way to feel love is express it. It was Sunday & Valentine Day, we all family members thought of going out. The journey started from Gurgaon to Mughal Gardens but unfortunately we missed

An amazing shopping experience with Freedom.desi App

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Using Freedom Shopper App you can find malls, stores, offers & best deals on top brands near by you. Click here to know more at www.freedom.desi

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Is Your Retail Future Ready or Future Is Now ?

Purchasing has five phases that is, searching, discovery, ordering, payment, and delivery. Offline retailers lose customers during the first two stages. This trend can be changed. Smartphones have features like geo-fencing capabilities that help us interact with the world around us with much ease. Besides the phone, there are other consumer-based technologies which are designed and can supplement the services given by offline retailers if used strategically.

Online retailers have an advantage over offline retailers because clients easily discovered their commodities. For online retailers, less time is taken between the discovery stage and the final stage, delivery. The faster the clients discover the commodities, the more the chances that the transaction will take place.

Offline retailers often struggle to get their commodities discovered. Professor Scott Galloway, a marketing expert once commented that offline retailers have a problem of “content to commerce” to deal with.

In the recent past, integration with social shopping discovery applications such as Freedom.desi has made technology to be more democratized. The time has come to take a step forward and link mobile technology with the social discovery platforms. Social discovery application linked with mobile app is a perfect move. As campaigned we call "Future Is Now." Read more click here

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3 Easy Ways to Improve Retail Promotions Planning Using Freedom.desi App

At Freedom Smart Labs Ltd we have been working to build an ecosystem which works on Predictive analytics & enhances productivity for retailers. The intricacies of data management and analysis are supposed to be out of the sight of consumers. Shoppers should simply be able to find what they are looking for without having to be gurus of breaking down data.

The Freedom.desi App contains inherent practical and prognostic data that business users can conveniently work with for the planning and implementation of promotional campaigns. We did few small tests in Malls of Gurgaon and Delhi & found footfall improvements in results of retail promotions using Freedom.desi App. The learning of same are tabulated by our team as 3 easy ways to improve retail promotions effectiveness.

1. Targeting Offers to the right customers at right location.

Customers generally use numerous channels for looking up, recommending, deliberating on and buying products. You can be able to gain data from this and when you use relevant analytics and deployment methods, you are able to harness the intercommunication with greater applicability. Predictive analysis helps you to determine the next best decision for customers.

The Freedom.desi App helps you to put the customer at the center of everything. With this app, you are able to plan and execute various levels of functions that give you greater advantage and help you with serviceability for your clients. The app helps you to be much more responsive in your promotion planning and execution as far as retail promotion planning is concerned.

2. Ecosystem Rankings for Making Decisions.

You make a Google search & trust that first 3 organic searches are most appropriate for you. This is derived from ocean of big data & Google helps in full filling needs of information of its users. Think big with retail ecosystem & how data analysis enables an effective outcome for shoppers.

We work on algorithms which derive Ranks of Malls, its retailers & shoppers. Everyone wants to engage in a meaningful conversation & data makes it possible in the form of Ranks. We are maturing with data & every day the ranking system is becoming more meaningful.

Shoppers become more proactive in buying planning and relevancy rather than waiting until it is either too late or you are caught unawares. At same time retailers are able to determine how much of their shoppers like them, love their products and/or services and when they will need it. Hence retailers can determine how to approach promotional plans and in general, gain insights that enable everyone to make decisions that are prudent.

3. Establish relevance through personalization

A personalized message always brings plus alpha. The process of advanced analytics approach is vital in determining customer segmentation as well as in determining price elasticity. When you have a promotion, instead of basing your prices on what other competitors in your segment are doing, you can base your prices on what customers are actually willing to pay.

This gives you a very huge competitive advantage. Using the science approach, you are also able to rank the promotions that you hold and this helps you to determine their success. Another way the App helps is in making quick and accurate business decisions.

Conclusion

Whether you are a retail chain, mall management or an individual store owner we have built the engine to suit the needs of every player of the game. Finally, the App will help shopper, retailer & facility to enhance relevance because you are able to make decisions based on data & offer the best experience to each other. Mall owners & retailers can signup at www.freedom.desi & shoppers can experience the app from play store. Give us a missed call at [phone] to download the Mobile App. Read more click here

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Why Do You Buy Products Online Instead Of Stores?

With the increased use of mobile devices and advanced technology, online shopping is increasingly becoming popular in comparison to shopping at physical stores. But what exactly has fueled the increased purchase of products online rather than in stores? PWC’s Global Retail and Consumer Practice in conjunction with the International Survey Unit conducted a study that would help answer the above question.

The price war

Discounts and reduced prices have always been the biggest crowd pleasers when it comes to retail. Consumers have learned to look forward to specific times of the year when discounts are offered. Online retailers have successfully managed to leverage discounts as a mainstream business model and as such, price has become the biggest factor that drives customers to shop online rather than shop at stores. The survey conducted by PWC indicated that almost half of consumers buy online due to reduced prices and better deals.

Exclusive product launches

It’s normal to walk into a physical store only to walk out disappointed because you couldn’t get what you need. The survey conducted by PWC showed that a third of consumers prefer to shop online because they have access to a wider variety of products. Additionally, 53% of the respondents indicated that the reason they prefer to shop is that particular products are not available in physical stores. The influx of people shopping online has pushed brands to launch their products exclusively with online stores. This trend has been observed across all product categories including fashion, electronics and beauty products.

Greater convenience for shoppers

While a mere 43% admitted that they prefer to shop in-store to get immediate delivery, 69% of the consumers said that they are willing to pay extra for same day delivery and 49% would rather pay for delivery within a pre-agreed timeframe. Delivery has always been one of the most responsibilities that retailers find hard to fulfill. The most important differentiation elements when it comes to delivery include convenience reverse logistics, traceability solutions, doorstep delivery and negligible or zero delivery charges. Online retailers have given a whole new meaning to consumer convenience by ensuring that consumers are not only able to shop at any time, but also making it possible for them to receive deliveries at any time and place.

Penetration of mobile devices and internet

Penetration of smartphone use in some areas is growing by 150% annually and the increased penetration of the internet doesn’t seem to slow down. This has fueled increased online shopping. The report published by PWC showed that the number of consumers who shop using their mobile devices increased by 7% within one year.