How do you pick the best keywords and what are they ?
When I first started as a digital marketing freelancer, the word “keywords” felt like a big scary term.
I thought you had to be an SEO expert or Google wizard to figure it out. But as I began working on real projects, I discovered that picking the right keywords is less about being technical and more about thinking like your audience.
So, What Are Keywords?
Keywords are the exact words or phrases people type into search engines like Google when they’re looking for something. Think of them as the bridge between a person’s question and your content.
Here’s How I Pick Keywords (In My Beginner Days & Even Now)
1. I Put Myself in the Customer’s Shoes 👟
When I worked with a small bakery client, I asked myself:
“If I wanted a cake near me, what would I type?” And boom “best birthday cakes in Kochi” became one of our top keywords.
2. I Used Free Tools (Yes, Free!)
Tools like [Google Keyword Planner], [Ubersuggest], and [Answer The Public] helped me find what people were already searching for. I didn’t need to guess anymore.
3. I Looked for Balance
Not too broad like “cakes” and not too obscure like “triple-chocolate handmade almond delight in Ernakulam.” I picked something specific and searched often, like “custom cakes in Kochi”.
4. I Checked What Competitors Were Using
I’d visit other bakery websites or Instagram pages and note down the words they repeated in their bio, captions, or blogs. Smart, right?
5. I Focused on Intent
It’s not just about what people search for but why. “Buy chocolate cake online” shows someone is ready to take action. That’s the keyword goldmine.
Over Time, I Learned as Digital marketing freelancer, Picking the right keywords isn’t about being perfect. It’s about being relevant, real, and helpful to the people you want to reach. So, If You’re Just Starting. Don’t overthink it. Start by listening to your audience, using simple tools, and asking one big question.
“What would I search for if I wanted this?”
That question alone can lead you to the perfect keyword.
I'm Athira Sivadas a digital marketing freelancer in palakkad with a background in BCOM and specialize in Content Creation, Web Development.
