Sep 30, 2011
itunes / app store: fuzzy vs exact matching
Lesson learned: Searching in iTunes / App Store only considers title and keywords and the query term needs to be an exact match. No fulltext-search, no fuzzy matching, nothing.
So when you submit to Apple's App Store, really mind the keywords you supply. Their matching "algorithm" (I wouldn't call "==" an algorithm) doesn't even match singular/plural terms versus each other. And of course, you can only change keywords with a new version of your app, so that takes at least a week... Ok, enough ranting for now... off to submit a new version ;)