Amiri Fall 2022 Ready to Wear
Mike Amiri is Los Angeles fashion. His Fall 2022 womenswear set- shot via a candid look book- demonstrates that the American designer has nearly perfected his upscale take on classic daywear. The Amiri label- founded just eight years ago in 2014- has integrated into American pop culture built on prized denim, stylish accessories, and a spirited, contemporary rock and roll attitude. It would have been easy for Mike and his team to rest assuredly given all the mainstream success this once tiny label has achieved in such a short period. Opting to challenge themselves and grow intrinsically rather than remain boxed into a set domain means the label is now entering its second life. Nearly unrecognizable from his previous work just a few seasons ago, the designer is stepping up his game to match a level of work typically seen on the runways in Paris and Milan. This LA kid has arrived. Amiri’s eye for interpreting luxury in a grounded, metropolitan ideology proves that the Los Angeles scene may have more to offer on a global scale. Mike and his downtown team appear to be making the pitch, who needs New York anyway?
Louis Vuitton has their monogram print. Gucci, their horse-bit buckle. As far as house codes go for Mike Amiri’s concept, the designer has relied heavily on denim as a means to show his craftsmanship and love of the cotton crowd favorite. For Fall, a remix of a jean and sweatpants combination paired with a cozy navy blue teddy coat and crew-neck crop-top displayed the designer's willingness to experiment with the new while staying connected to his roots. Did this hybridization of styles work? Not necessarily, though the inclusion of playing with different mediums to arrive at consumers ever thirsting quench for comfort was valiant in its efforts. Continuing along this trend of mix-and-matching fabrics saw a maxi length pleated skirt in black and one in white, as well as a cement-colored leather panel, conjoin with the popular Amiri denim. If not a win for style, at least the pattern makers had fun creating such contraptions. Sumptuous takes on classic daywear pieces perfected the enticingly modern mood of the season. The most notable out of these crafted categories was the strong outerwear. The softest fleece-lined moto jackets in all of LA were shown alongside burly, oversized wrap teddy coats and moody 1980s style blazers. The Amiri woman is grown up and ready to enjoy a mature wardrobe to accompany her new lavish lifestyle. If you want to be taken seriously, dress like it, in the case of Mike Amiri- he is certainly designing like it. Furthering this established collection into a realm of balanced cohesion highlighted the ambitious task of adding desirable base layers of comfortable essentials to the lineup. Styles like the brand’s known boxy, strong shoulder cotton t-shirt and cashmere, silk blend turtleneck did just that. Sporty and contemporary undertones uplift this highly contextualized statement of dressing for an active lifestyle without sacrificing the accompanied beauty of these clothes.
Since deciding to show in Paris for the Spring Summer 2020 menswear season just over two years ago, Amiri has enjoyed a facelift of principle. Undoubtedly inspired by the touch and finesse of the French, this once DIY-infused brand is evolving into a budding name followed as much now for its modernity as it once was for its jeans. In just eight years- the blink of an eye as far as this industry is concerned- Amiri has established itself as a go-to label for excellently crafted staples and pieces that improve one’s daily wardrobe rotation. The noticeable improvement in taste behind this once mainstay streetwear brand proves the founder is innovative and will remain committed to furthering the Amiri story. The question then is, where will he push himself to next?














