"Our relationship with the products and services we purchase could be radicalised under a circular economy. What if we didn't buy the goods we use, but instead favoured access and performance over ownership? The 'pay per use' contractual agreements associated with smartphones for example could be extended to standard goods such as washing machines, clothes and DIY equipment. Philips, Kingfisher Group andMud Jeans are already piloting product-as-service models, which would see us become users rather than consumers. Such a shift would not only allow companies to retain product ownership for easier repair, reuse and remanufacture, but might result in producer responsibilityobligations being extended to users as part of the purchase agreement."