It's a bird...It's a plane...NO ITS USAIN!
The Olympics so far has been a great experience for me as a Londoner and has showcased some of the best athletic talent to date. If I am entirely honest with you, I do not only watch the Olympics to support Team GB or to see fit guys in spandex suits, but myself like many others have been accustomed to tuning into BBC One to watch the most anticipated sporting events featuring the current World’s Fastest Man, Usain Bolt. I find myself glued to the screen the hour before the race itself, preparing myself for what I know will be a captivating match which I have already predicted Bolt would execute to victory.
The 26 year old athlete recently faced an immense amount of pressure from the media after losing to fellow competitor, team mate and friend Yohan Blake twice, at the Jamaican Olympic trials earlier in June this year. For the sporting world, Blake was a breath of fresh air as many had become not only amazed by the capability of Bolt, but also overwhelmed by his countless winnings too. Yohan beating Usain meant the tables were turned, leaving many to question whether Bolt had simply out ran his title as the fastest man in the world.
Being a major fan of Usain Bolt, watching him minutes before the ‘Mens 100M Final’ from the comfort of my home made me feel anything but comfortable! Having previously had entire faith in Bolt, I began contemplating the possible outcomes of the race. Would Bolt win? Or would he lose? After all, it had proven to be possible. If he did lose, would he also fail to keep his contracts with virgin media for example? Or had he done enough already that regardless of the outcome, he would still remain equally relevant as he was in the buildup prior to the London 2012 Olympics?
It came as no surprise that Bolt went further to win the 100M race shortly followed by his team mate Yohan Blake, and my heart was again at rest. Amongst the joyous cheers from my home, I heard my Jamaican neighbours celebrating audibly. For them, this was also a memorable moment which had occurred no time sooner than the Jamaican 50th Independence, the following day. This highlighted the way in which one man could unite communities of people and create such an immense buzz and excitement under a single roof.
Image: http://www.couriermail.com.au
I personally have been an avid follower of the London 2012 Olympics however, I have found that the interest and excitement I have I have when other athletes compete is insufficient in comparison to the somersaults my stomach does when Bolt or Blake compete. Coincidently whilst watching the games yesterday, the commentators asked themselves a question as to whether they feel Usain Bolt is intimidating for other competitors or is it an undoubtable fact as the stats say, he is the fastest man in the world?
I must admit it must be hard for competing athletes to go up against a man who is not only athletic success but who is also such an iconic figure in sport, and is much loved by many across the globe. Lets face it, either the camera loves him, or he loves the camera. And he never fails to disappoint by entertaining the crowd. His famous celebration pose has been reconstructed many people on a national degree.
Image: www.businessinsider.com
However it is important to measure the amount of ‘attention’ or recognition Bolt and other well known athletes receive during the Olympic period. At the end of the day, he is a competitor just as every other athlete. Whilst watching the Olympics, I felt there was a case of overshadowing of particular athletes. This lead to me consider the battle of Media misrepresentation vs. Audience or Consumer Interest.
Tonight will determine whether Bolt can defend his title as the world’s fastest man in the Men’s 200M Final at 20:55. Now I don’t know about you, but I think he can win it!
Image: www.voice-online.co.uk
Image: www.guardian.co.uk