Who hasn’t heard of ‘Diamonds are Forever’, right? Because diamonds are definitely the go-to stone for engagement rings, right? WRONG. Wedding trivia alert: diamond engagement rings weren’t a thing until De Beers took over the airwaves and brainwashed us all into thinking those sparkly, white babies were the only stones acceptable for our rings.
They hired the advertising firm N.W. Ayer, where some amazing ladies invented the myth of the diamond engagement ring, complete with product placement in movies and making sure high society women were photographed wearing them. They also invented the whole “you have to spend two-months’ salary on the engagement ring” myth. Emphasis on the word ‘myth’ here.
If you’re reading this, chances are you’re the type of off-the-beaten-aisle bride who likes to do things differently – or, at least, isn’t the type to blindly follow the flock. I hear you, girl! I started designing jewelry a few years ago to fulfill my longing for beautifully offbeat pieces that would fit my active lifestyle, have character, and most importantly, celebrate the organic and unique imperfections of a gemstone.
In my jewelry-designing journey, I learned a few things that I wish someone had told me when I was choosing my ring. Here are five things to think about on your search – after all, it’s the decision of a lifetime! No pressure.
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