Filmmakers often chase SVOD for the clout, but AVOD is where long-term indie revenue lives. Garvescope breaks it down. #filmmaker
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Filmmakers often chase SVOD for the clout, but AVOD is where long-term indie revenue lives. Garvescope breaks it down. #filmmaker
AVOD Success Is All About the Long Tail
There’s a myth in indie film that everything rides on the premiere. That if your launch doesn’t explode with views, headlines, and social buzz, you’ve already lost. That logic might apply to theatrical releases or opening-weekend box office. But in the time of the rise of AVOD (ad-supported video on demand) it couldn’t be more wrong. On AVOD, most films that make real money aren’t the ones that…