#gary lipkowitz

[douglaskarr]

Marketers realize that videos allow for an emotional connection and explanation videos that are 30 seconds to under 2 minutes are a fantastic way of garnering attention and improving conversion rates. Just last week, colleague Andrew Angle stopped by our office and told us how much he was enjoying working with GoAnimate and whether or not he could be of service.

A few days later, I was seeing a live demonstration (from founder Gary Lipkowitz) of GoAnimate’s new whiteboard animation and video infographic themes that had been added to the platform for creating explainer videos and animated infographics.

If you’ve ever utilized a video editing tool or Flash, the user interface of GoAnimate is just as robust, only with thousands more characters, scenes, actions and options. Rather than write on and on about it, let’s let the video do the explaining.

GoAnimate Animated Infographic Videos

This is a 2 minute video from GoAnimate on producing an infographic video:

Here’s a GoAnimate infographic video just over a minute long created by one of GoAnimate’s users:

GoAnimate Whiteboard Animation Explainer Videos

And here’s a GoAnimate whiteboard video animation created by a user on the South African Reserve Bank:

If you’d like to get started on GoAnimate, I’d recommend the working collection of articles, images and videos that GoAnimate has been developing to help users get their story off the ground.

GoAnimate Enterprise, Team and Collaboration Features

Now GoAnimate has expanded its toolset with GoTeam to offer an Enterprise suite where you can invite collaborators and reviewers, share notes by the timeline, and work on videos as a team!

Best of all, GoAnimate continues to add tons of new animations to its collection for users every single week. And they even listen to requests from their community.

GoAnimate Adds Enterprise, Whiteboard, and Infographic Video Features Marketers realize that videos allow for an emotional connection and explanation videos that are 30 seconds to under 2 minutes are a fantastic way of garnering attention and improving conversion rates.

[discoverbumii-blog]

How to make videos people want to watch.

By: Gary Lipkowitz

Attraction comes in many forms. Animal, magnetic, gravidic. I use the term Gravideo, derived from video and gravitas, to mean the gravitational force exerted on human eyeballs by any screen with a video on it. Gravideo is hypnotic. Words, pictures, music, sound effects, and the interplay between them all lead to a highly engaging whole -- which draws us right in.

Video's synonym "rich media" is very appropriate here. This engagement means dollars. A 2012 study by AYTM Market Research found that video ad marketing impacts half of the purchase decisions made by the respondents. About 6 percent have bought items as a direct result of video, more than 19 percent visited other websites to view more content after viewing video ads, and nearly 25 percent indicated they learned about brands from video ads.

And that's from ads. Commercials are the things you hate, click the "skip" button to avoid, and/or subscribe to streaming services to remove from your life forever. If intrusive, content-blocking videos can drive sales, imagine the power of a video you actually want to see. One that comes up in a search, seems relevant, gets to the point quickly, answers your questions, and doesn't come with a sales pitch.

This is the central premise of inbound marketing (aka content marketing). Over the long term, brands will enjoy a greater ROI by providing useful, relevant content than they would through buying access to places in which they're not wanted. It's the ABR of sales: Always build reputation.

Here's the downside: You can't build reputation with lousy bricks, and making videos (or any form of content for that matter) isn't that easy. Have you ever suffered from writer's block and felt mocked by the blank page? Now imagine being mocked by a blank screen, begging for words, pictures, music, etc. The answer is not just to plow through it. Inbound marketing is about the content and relevance. Quality matters.

Read the rest of the article at iMediaConnection: click here