Week 5: Social media’s role in Malaysia’s politics
Years ago, the low political engagement among youth in many parts of developed and developing countries have brought up several academic concern and some researches have suggested that traditional mass communication has limited impact on increasing the youth’s political interest (Abdu, Mohamad & Muda 2017). Consequently, politics have now shifted from their traditional offline medium to online approach. And because of that, it almost seems like an essential procedure for a politician to set up an official account on several social media platforms before participating in politics. As a result, promoting campaign online allows politicians to reach out to a bigger audience almost instantaneously. Besides, studies have also shown that youths are now practicing democratic citizenship and political engagement with a new approach through social media (Abdulrauf, Abdul Hamid & Ishak 2017). In today’s era, social media have already changed how citizens interact with politics and how politicians advertise their political activities.
How does it affect Malaysia’s politics?
In fact, Malaysia has already started its first social media election in the year of 2013 (Lim 2013). Some of the Malaysians may not remember how chaotic GE13 was as GE14 has become one of the most memorable elections in Malaysia’s political history. However, during GE13, it was the first time I realize how impactful social media can be in the aspect of politics. During GE13, just like GE14 people are constantly live updating the results of the election, However, one of the memorable things in GE13 was the tremendously outrageous rumors that were spread across social media.
One of the biggest rumors was the #blackout
During GE13, some people have been spreading across social media saying that power outage has occurred in several locations when votes are being calculated. Additionally, extra ballot boxes were allegedly being brought into the voting stations during the blackout (Kuck 2018). And many believed this tactic is to manipulate the votes. Although later official authority has claimed that there are no blackout reports on that day. However, when the news first appeared online, citizens were furious and reacted quickly. And as a result, memes were being created.
When the result of GE13 has been announced, citizens weren’t very happy about it. Malaysians even started to use the hashtag ‘#Blackout’ and changed their social media’s profile picture into an all-black picture to express their dissatisfaction.
Later when the elected candidate – Najib Razak posted on his social media to celebrate the result, people are heavily criticizing him as he claimed that the election was true, fair and transparent. However due to the rumors of him manipulating the votes, many believed otherwise, and citizens are heavily criticizing him and commenting under his post. Years later during GE14, when he has lost to the opposition party, Malaysians dug up the 2013 post and many started commenting the exact same statement under his post.
As I said earlier, the rumors were proven to be false by authorities yet people’s opinion and perspectives towards Najib Razak remains the same as time goes by. This shows how much influence social media can bring when it comes to the political aspect. Rumors can be spread across social media easily and the impact could be devastating to the targeted politician. In a nutshell, social media is a double-edged sword for the politicians.
References
Abdu, SD, Mohamad, B & Muda, S 2017, “Youth online political participation: The role of Facebook use, interactivity, quality information and political interest”, SHS Web of Conferences, vol. 33, p. 2.
Abdulrauf, AA, binti Abdul Hamid, N & bin Ishak, MS 2017, "Cognitive engagement and online political participation on social media among youths in Malaysia: The moderating role of political knowledge", SHS Web of Conferences, vol. 33, p. 85.
Lim, Y 2013, PM: GE13 will be Malaysia’s 1st ‘social media election’, The Star Online, viewed 8 April 2019, <https://www.thestar.com.my/news/nation/2013/02/27/pm-ge13-will-be-malaysias-1st-social-media-election/>.
Kuck, I 2018, Remember the dirty tactics that happened in GE13? Here are 8 things that we wouldn’t want to see in this GE14, ohmychannel, viewed on 8 April 2019, <http://ohmychannel.com/article/C1805081114490743/remember-the-dirty-tactics-that-happened-in-ge13-here-are-5-things-that-we-wouldnand-39-t-want-to-see-in-this-ge14>.
Chow, E 2018, Malaysians aged 21-39 made up majority of registered voters in GE14, World Of Buzz, viewed 8 April 2019, <https://www.worldofbuzz.com/malaysians-aged-21-39-made-up-majority-of-registered-voters-in-ge14/>.









