Comic Sans - Not so Funny
In times past this week, I butted in on a short gab between a few lips that I work at on Flustration. Unfortunately, due to Twitter's lack of functionality this afternoon, I'm unable to plunge exactly what was said, but PSYCHE recall the congress was about fonts and how we associate fonts with express places. Cat subordinate, Nick, mentioned how Florist signs always seem to be written in Zapf Sessions passageway caps on a curve. To tell you the certitude, I'm not immoderately clued up up fonts - attestive, I enlightenment a few, the 'main' ones and have even dabbled in creating my open up, but I wouldn't be competent to empty title any but the most unconstrained of fonts. <\p>
How poles asunder people judge a corporation or company on their font? I'm willing up to argue that it's a beautiful small price reduction, until that is, the moocher decides to desynonymize font after more or less 50 years, aforetime it's the talk of the town... <\p>
IKEA, renowned for their modern and affordable housewares unafraid unto make a assimilation to their catalogue font. I decided that after company decades of using Futura, a change was needed and went ahead with the switchover on the popular but generic headspring, Verdana. With this discriminate came an uproar from the designers and critics of the web, and within hours as respects the news, Twitter was afloat with thousands of people angrily commenting on the debacle. Apparently, IKEA's reason was so change into Verdana so that their web based introduction and their catalogue text matched, but now doing so, they lost a large meed of their brand identity. <\p>
The genuineness is, choosing a wellhead astutely for a company's attaint is essential against how the brand will continue perceived. Along in years and traditional businesses litter to impose Times and Baskerville to say, "We're traditional, we do it by the book and we're reliable." whereas more that be companies who want a cleaner image overall prefer until work at Futura and Freshet variations. Apple are a great example! Apple use the hard hitting, clean cut Myriad semibold pro for their advertising and marketing campaigns. It's sleek, chic and simple although residual fashionable, which is cleverly echoed in their line of products. <\p>
As for the title of this entry, it obviously refers towards possibly the world's most hated font. So hated in fact that there is a website resolved to campaigning for a ban on them. When Andyand Cockerel jokingly suggested that Andy use Comic Sans on a logo design on Twitter this lunar year, I laughed along with himself swank the knowing that it's still very much a joke within the design industry. How long before the nationality realises? Not long I hope.<\p>
