Sep 1, 2020
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REMIX CONTEST: https://soundcloud.com/groups/remix-contest All genres are welcome, and there are no constraints! more infos on: https://www.intgo.info
ATTENTION! YOUTUBERS WANTED!
Hello, my name is Nicholas, with a message from the Fullscreen Network! Fullscreen is looking to bring more Youtubers into our family, and you may just have what it takes! This is an opportunity to start making money with your Youtube videos! If you have a Youtube channel with at least 1,000 subscribers, find yourself to be entertaining, and you believe that your channel has the potential to continue it's growth, then you might be exactly what Fullscreen is looking for! If you would like more information please contact me, via my ask box, and I will provide you with your application link! Any channel may apply, from Gaming, to Cooking, from Comedy, to Education! I look forward to hearing from you all, and I can't wait to see who wants to join the Fullscreen Family!
How To Make the Most of Social Music
The 4.5 Social Music conference, organized by Two Pears, was aimed at musicians/people representing musicians, and music industry professionals. The focus was to understand how musicians and their representatives should navigate the large amount of information on Social Media promotion. What do artists/labels need to be doing to monetize their music? Which platforms are most useful to them? Artists are overwhelmed by the choice. They want a one-stop shop.
Web companies working in the music industry were invited here to act as thought leaders. Musicians and music promoters are looking to the technology to find the fresh new ways to make money from their music.
There is no longer music and tech. They are inextricably linked and work in a symbiotic way to influence each other. Technology evolves around the musician and the musician evolves around the technology.
There is no longer music and tech. They are inextricably linked and work in a symbiotic way to influence each other. Technology evolves around the musician and the musician evolves around the technology. The conference gave us a chance to understand what the music industry needs from a service, and what other companies and thought leaders think is the next step in social technology. From the discussions, it was clear to see that VIDEO content (not music videos but behind the scenes ‘second screen’ content) is going to be the next big thing in music promotion.
• Music is ubiquitous and easily shared – exciting time for consumers • There seems to be a basic human need for music and sharing. • Social media is now a part of the fabric of music distribution. • Tweets are beginning to work as assets – they have value now. • Social Media activities are public activities. • People take notice of influencers eg. Lady Gaga and other icons • Social media is measureable – which is useful to marketers. • Social media ‘days’ are replacing physical service days as a bargaining tool in sponsorship contracts. Eg. £250,000 for a day of tweeting instead of attendance at a press conference. • This highlights the importance of social media in the music industry. • Now that this media is so widely used, rules/laws are being applied to endorsement. Some wonder whether this will devalue its reach. But we are used to seeing endorsement in other places, so why not on social? Rejuvenating audiences – why video makes live music a social phenomenon: • Social media is primary as the place to put video, with facebook being the most dominant referrer. But – how to make money from this? • Digital impacts physical and vice versa. The social content cycle: >>>>> Content (first create good content) >>>>> Context (putting it out to the right audience/ in the right places) >>>>> Conversion (calls to action leading to sales, signups, fans) >>>>>>Content… The future of social is VIDEO!!! Younger ‘digital native’ social media users, are accustomed to cheap easy video recording and many post to the web. Just like the ‘mobile phone natives’ picked up texting before everyone else, so is this the case for ‘video natives’. The Social Business Model • Where are the revenue streams? • Is social just a promotion tool? Or can it make money? • Social is not an ‘extra’ anymore, it is in the DNA of any project. • Metrics are important so you can find out who your market is and how they are responding. • Proving the audience – by using trial and error methods you can find out if there is an audience for something. • Last.fm have discovered micro communities interested in obscure genres. • Kickstarter and other crowd funding sites are used to prove the audience and work by supply and demand. Being a musician in the SM age: • In order to be successful, musicians have to put in a lot more effort. It’s not enough now just to be good at music. They have so many distribution tools at their fingertips. How do they choose the right one? They want to find one that does everything to “Simplify their webload”. • How do you monetise the community? Charging users to use social platform? No. Artist apps are the next big thing. People are willing to pay for the music because it comes with exclusive content that cannot be found elsewhere. • Artists are beginning to have their own social platforms – people are beginning to realize that you can’t rely on facebook/twitter because the technology is changing so rapidly. The user has no control. What if facebook goes out of business? • Channels that were free are starting to cost. Your business model should not be based on another platform – this is risky. Eg. Last.fm is not tied to facebook, they have their own community. “Platform agnosticism” is very important so you can keep options open. • Second screenings and background footage (video other than the music video) are an important money maker for the artist. They give the fan some background insight and this has value. Reaching the social mass-market: • Localised human curation – ‘Glocalisation’ • The power of recommendations/playlists • Human recommendations are the most important. • This is editorial that sits on top of the algorithmically generated recommendations to make sure that content is quality. • Based on playlists/channels/genre/era/mood/current events. • Providing the user with a service that’s TRUSTED and works. The new social features of music-tech products and services – by Six3 (which is essentially instagram for video) • We’re seeing the socialization of music. • Music industry looking to technology to find out how to promote the artists. Simbiotic relationship. They both need each other. • Artists want ease of use, and control over their rights. • Problem: Lots of artists competing. Hosepipe of text and images. Fan loyalty declining. • ARTISTS SHOULD BE USING VIDEO TO COMMUNICATE! VIDEO! VIDEO! VIDEO! • Many young musicians/music fans are video natives and used to communicating this way, but many bands don’t choose to use this medium to connect to their fans. • Look to the top. Big artists eg. Rhianna are using it. • Video is low cost, ephemeral and captures a stream of events. (this is not an official music video. This is behind the scenes footage or video blog – it has a very short life) • What text and image is now video will be in the future. • Social media is a vital tool for musicians. They have to choose wisely. That said, digital media is in constant flux so it’s important to remember to keep some things constant. The importance of email addresses. BUT DON’T SEND SPAM!!! • Artists should be fluid and flexible and follow their fans. • Social media is about entertainment and information. Above all make sure you have GOOD CONTENT. The rest will follow.
CALLING ALL UNSIGNED ARTISTS/BANDS!!
Are you a hard working Band or Artist looking to take your talent to the next level? Do you want to play bigger shows,gain new fans and continue growing your career as a musician? We are now accepting press kits for the upcoming 2013 year. Please contact us for more information!