The Daily Recruitment Hymn: Always Be Scouting
Championship sports teams are made both through organic growth and through strategic talent acquisition. Locally, the most prominent example of a championship-calibre sports team is the Toronto Raptors. Let me explain.
Prior to the deal that landed the Raptors both Coach Dwane Casey & GM Masai Ujiri, this team was sad - correction, this team was horrible - to watch. Ever heard of a trainwreck? That was what my Toronto Raptors was. Fans like myself who had been around for a reasonably long while were always left disappointed by the poor performance of our beloved basketball club.
It all began in the summer of 2010, just prior to the start of the 2010-2011 basketball season - the entire landscape of the NBA changed. Chris Bosh, Dwayne Wade, and LeBron James all merged their individual talents to form a so-called 'super-team', poised to dominate the NBA for many seasons to follow. The sting to the Raptors' organization, losing their star player Chris Bosh, was painful for fans. The organization felt that they were a work in progress, and although they appeared stuck in what appeared to be perpetual mediocrity, the team was looking to make the right on-court talent acquisitions to elevate them from a mediocre basketball club to a championship level basketball club. Never did they think, however, that the loss of Bosh would result in them being a bottom-feeder in the standings.
Flash forward several losing seasons and several key personnel decisions occurred: firstly, the ownership group for Maple Leaf Sports and Entertainment (MLSE) changed. This ownership group, comprised of many key individuals but also included the newly added Bell and Rogers TV and Internet empires in Canada, strategically mapped out their collective futures. The rationale appeared simple: Yes, Toronto sports fans are loyal to their teams, but there is only so much losing an organization can succumb to before fans begin to lose their patience; therefore, the organizations must win now rather than become perpetual losers. Secondly, a coaching change was in order, along with a key player acquisition - and who better than defensive specialist Dwane Casey, the mastermind behind the Dallas Mavericks' championship winning season, and high-rising point guard formerly of the Houston Rockets, Kyle Lowry?
Furthermore, MLSE orchestrated a shake-up of the executive branches for virtually all of the teams under the banner of MLSE. In particular, the Raptors organization lost the weight of long-time general manager Bryan Colangelo. Although he was single-handedly responsible for developing a bridge of communication that resulted in the successful hiring of Dwane Casey and the trade for Kyle Lowry, Bryan himself represented a losing tradition for a Raptors organization desperate to re-brand themselves as a winning basketball club that talented players would be privileged to play for. Therein lies a key hire by MLSE: Masai Ujiri, a maestro in the boardroom capable of negotiating deals that bore fruit not simply for his home club, but also for those on the other end of the deal.
There, Masai went to work - canvassing for talent across the NBA, studying the roster he inherited from Bryan Colangelo, and ultimately making key trades that bring us to where we are today. Masai not only leveraged his roster depth to add complimentary talent to a young and nimble basketball club, but he also empowered his coach - whom he decided to keep as Dwane Casey - to play a style of basketball that Dwane wanted to play. In fact, the scouting process was - and still is - a mutual exchange of ideas between Dwane and Masai. As GM, Masai listens carefully to his coach and looks to acquire talent that will compliment Dwane's practical coaching style and the roster whom Dwane and Masai mutually agreed should remain with the club.
This aggressive canvassing resulted in what we see in today's Toronto Raptors basketball club: a championship caliber team that can play with the best teams anywhere in the world; a winning mentality and culture that every player is expected to embrace; and a revival of love for a basketball club that was on the verge of collapsing in on itself. Now, the Raptors are poised for future growth because not only are they healthy for the moment with their current roster, but the mentality of always scouting for talent and seeing where the gaps are and where the successes lie will ensure that this team is competitive long after the retirement of key players like Kyle Lowry and Demar DeRozan.
Interesting story, right?
There are practical lessons here that all organizations should study and emulate in their own growth:
Be aware of changes to your team and the effect that may have: Just like the sudden loss of Chris Bosh dramatically dwindled the fortunes of the Raptors basketball club, so too can the loss of key staff dramatically hurt your bottom line. It's important for you to be aware of the culture with which you build your team under. If the culture is a perpetual bottom feeder or, perhaps, is perpetually mediocre, then you stand to lose your key staff. Sometimes, these personnel changes are out of our control - after all, people are effectively agents of their own destiny and may leave your organization no matter what you do. That's not an excuse to allow your culture to deteriorate internally; rather, it's a reality check. The simple solution: Always be Scouting.
Study your organization from the top-down, not the bottom-up: MLSE demonstrates the power of this model. Prior to the ownership change, MLSE ownership was content with mediocrity on the basis of their faith that the Toronto sports fan would support their franchises under any and all circumstances. However, with the fate of multiple organizations under jeapordy, MLSE made ownership changes that brought in organizations with a vested interest in seeing success from their franchises. Bell and Rogers want to see winning teams because that's how you encourage people to watch the live broadcast of the games being played. Following this key move, MLSE essentially stripped down the executive branches of all of their popular franchises - the Jays, the Raptors, Toronto FC, and the Leafs - and revised their collective strategic growth initiatives to ensure that they were all aligned with one goal in mind: winning. The Raptors added the highly talented executive, Masai Ujiri, with is a maestro of scouting and deal-making. The result: The Raptors will Always be Scouting.
Hold all members of the organizations - from the top-down - accountable for failures and reward their successes: Masai knows that if he decelerates at any moment and shows cracks in his character, then the MLSE ownership will be on the hunt for new talent. Just look at the Jays' former executive Alex Anthopolous as an example. Winning is the cultural norm now and absolutely nothing less ought to be expected from an MLSE franchise. That is not to say that you hastily execute fires and new hiring, especially since every situation warrants its own unique assessment and evaluation. Rather, this is an opportunity for the executive team and the ownership team to ensure that there exists a mutual interest in seeing success within their respective franchises. Furthermore, reward those who do good work for your organization - just as the Raptors have done with Demar DeRozan, Kyle Lowry, Dwane Casey, Jonas Valanciunas, and even Masai himself. But as owners, know you must always be actively seeking the best talent to join your organization. The result - you need to Always be Scouting.
Utilize all resources available to you in your recruitment efforts: It is clear to me and other professionals whom proudly call themselves recruitment consultants that MLSE was in consultation with the most savvy recruitment consultants in the business. Why? The simple answer is that although they may have had access to every single individual player and executive in the business, they MLSE ownership group focused on what they do best: delegating responsibilities to experts in their respective fields. By the way, in case it was lost on you from earlier - that includes utilizing recruitment consulting agencies. If your organization wants to be successful, it must develop trusted relationships with advisors from this vertical - we have a pulse on the market and are able to get our hands dirty to identify, evaluate, and source key talent for your success. In this manner, whether your organization itself is actively hiring or actively reviewing potential candidates for hire, you will always have dedicated eyes and ears on the ground whom will be living the recruitment mantra: Always be Scouting.
Simply put, you owe it to your organization to take recruitment and staffing efforts very seriously. If you need any reason to understand why it's important, you should study the Raptors and their ascension to a championship-calibre for inspiration.















