Our new website is out!!!
It is the fruit of a long reflection that took almost 2 years. Back in 2009 we had only one product the Clickey and we didn't even know who we were going to sell it to. So we started selling it online and explained on the website what it could do without addressing a particular audience, just speaking generally. Not surprisingly, we didn't sell that many products through our online shop. Because we didn't even know our target audience and secondly because the product is quite complicated so it requires a direct contact with the client to sell it. We understood that our product could only be used in a closed environment and that is when we came to the event industry.
We started selling our product directly by contacting prospects and the business started to grow. We noticed quickly that our product was only adpated to a certain type of event like conferences or congresses. It wasn't suitable for bigger events with different aims and higher number of attendees. This is the reason why we came up with new products for trade shows and music events.
The reflection about the new website started with the arrival of those new products. We started thinking in terms of target audience in order to address our website specifically to this target. This is why we segmented our offer into 3 different types of events rather than talking about the products themselves. As we are primarily talking to events organizers, they can directly identify which section is more relevant to them. We are also clearly demonstrating the advantages for every actor in the event industry: the organizer, the exhibitors or sponsors and the visitor.
We have segmented our offer into 3 differents axis with products and services adapted to a specific type of event:
Clickeys and tag posters for Congresses: typically small events with a conference and an exhibition space where networking and information exchanges is really important.
E-cards and touchscreens kiosks for Trade Shows: big events with many exhibitors where information exchanges and leads collection has a great importance.
Wristbands and Social Networks Interaction for Music events: events where sponsors are looking to increase their brand awareness and get exposure on social networks.
For each type of event we have added Case Studies enabling our clients to get an idea of all the advantages they can get from our services. They also help to get a better picture of what it actually look like on an event and more importantly what the results are.
We have decided to concentrate the website on the events segment because it is the first sector in which we make business and the one in which we have acquired an extensive experience. Nevertheless, we have also developed projects for other industries which will soon be reavealed.
This reflection and website re-design was made possible thanks to the help of Geoffroy Delobel (Central Design) and Ali Nassiri (Digital Park) who have been our partners since the very beginning of this adventure.
Our teams are very proud to present this new website and hope you will like it. Check it out and let us know what you think!
