#giffgaffpresentation

[antonyad2]

Presentation 

Here is the finished presentation. I added some single line drawings to make the presentation brighter and stay within the same aesthetic.

When I looked at the end result, I realised that the storyline and the out-of-home activation concept don't quite fit together. For example, in the story it's clear why the monster is there, and this is also supported by the textual information, whereas in my activations it's not so straightforward. I want to see what kind of feedback I get about my presentation and what I can do to fix it.

[antonyad2]

D&AD Presentation plan

- black background to support the style of my illustrations 

- white line drawings to keep the same theme throughout my presentation 

- glitchy patterns on the side to make it more giffgaff 

- yellow or pink headings to match the main colours of the character 

1. Problem - not many people know what B Corp is 

Insight - people find it easier to take in serious information when it is supported by simple and fun visual elements; something we learn from childhood and classic fairy tales (why I chose the monster character, how my visual language communicates information to the audience).

Solution - a monster character demonstrating the characteristics of giffgaff (put it on the page).

2. story on Instagram

3. out-of-home activation - billboard, mural, bus bench (character sitting with you/hugging people), taxi (make it look like it has wheels).