#gms_hncgd1

[harrietjulia]

Modular Typography Poster Design / Further Experiment, Refinement & Reflection

I wanted to play around more with the grid layout I had settled on for my poster. Playing more to that tiled effect I tried my hand at placing parts of the felt and daisy shapes within the grid. The influence being that the tiles and felt fabric implies interiors and also creates a pattern. I liked the grid layout as a lot of the 70′s designs I were seeing seemed to use this system. 

Below : I wasn’t sure whether the title looked best at top or bottom, but settled on bottom as it just looked visually better to me.

Below : Back design on the left, where I decided to include the full alphabet and a section to place the text. The shapes within the background incorporate the felt texture. I decided to omit the numbers, but I’m unsure if that was supposed to be included...hopefully not. To the right I also tried creating a more abstract poster design using the shapes and felt. This made me think of a close up of the pattern on wallpaper or fabric. I do like this, but I still prefer the grid version overall. My laptop was also not having it with the large files I was creating, so going in and editing these was causing me issues. 

I also wanted to make the poster feel a little worn, so I decided to print out several variations of the design to manually wear and tear it. I think by doing this it adds to the retro feel. 

Below are some of the final variants I was thinking for the poster, the middle I was settled on as the back design, with text added later in InDesign within the purple felt shape. I also really enjoy the far right poster, it looks like something I would put on my wall, or even wallpaper itself. 

Above : I settled on the above design as the final and I am really happy with the front poster, I think the grid layout works super well for the design and manually printing it out and wearing and tearing it has created that aged look I was going for. I wanted it look like it had been displayed and folded many times, like it came from the 70′s. I also like the idea that this would be not printed on the back, but one large A3 poster that could be folded in on each other. I wanted the front and back to look like a piece of art.

Below : Choosing a matching typeface for the display font, was proving tricky. It is a very playful, bold and in your face design so I decided to settle on something simpler for the copy text. I chose Noah in the end as it had nice roundness to it which I felt matched the curves of the Donna font. 

Above : I struggled with adding the descriptive copy, I didn’t feel very inspired and I would have ideally printed out the final added text within the poster if I was to do this again. I also am unsure if purple felt doesn’t allow the text to have the greatest legibility. I think I needed to play around more with the back.

Reflection : I think that the back poster I could have perhaps added the modules in within a similar square, but felt it made it a little busy and my laptop was just taking forever to load that design. I’m also unsure how well the front and back match, it perhaps is suited to the close in pattern more, but at this point I was losing the plot with getting this finished.

I however, love the front poster! Yay

[charliedesigns]

Typographic Design

EXPERIMENT + REFLECT

Poster Design Cont.

At this point I decided to experiment with adding the full name of my alphabet to see how it looked against my background prints.

I wasn't keen with how these turned out and preferred my initial experiments highlighting just the one letter.  

I was keen to see how other letters might work on the front and I am quite pleased with how the G looked, but in the end I decided to stick with developing my poster design highlighting the letter P.

I had another play around with my previous P designs and decided on the version below as my final poster.

[kelseywood94]

[GMS BRIEF]

Playing with title fonts to find a suitable match..

My first choice and I am struggling to move away from it.... It makes me happy.

I had high hopes for this one but in reality it isn’t what I expected. I do like the rounded nature of the elements, they match up with my typeface however the E is really offending me. 

Somewhere between my first choice and the pencilled style of my art, I quite like this one but I don’t know if the serifs are modern enough to match the poster. 

NO. Faaaar too blocky for this project!

Again, going with a slightly rounded look - perhaps it would be better if it was thicker? 

BODY COPY

Opinions are WELCOME!

[natashaszanyi]

Playing about with type setting, I love this first draft of the poster.

What do yous think?? 

[fall-from-typeface]

Will travel for grids

When looking for inspiration for Modular Type I started to think about different grids, initially I started with Grid Systems in Graphic Design by Josef Muller-Brockemann; using some of the example grids to create individual letters.

Whilst this could work I felt that the results would not be particularly exciting so I considered where else I could look for inspiration in grid form. That took me down the road of town planning and street layouts. My first thought was the grid street pattern of Glasgow but I felt that the grid here was too ‘clean’. I then considered Modernist Architecture and looked at some of Le Corbusier’s urban master planning grids, specifically his plans for the (unbuilt) Ville Radieuse.

(Merin, 2013)

This could work but again was in it’s very purpose of design linear and ordered, I was looking for something with just a bit of personality. I then thought of the Eixample district of Barcelona, built on a grid with Avinguda Diagonal running across it, this was more what I had in mind. Looking at aerial photographs of of the city I could see this working. I also came across Plaza Del Ejecutivo in Mexico City where the streets are arranged in a radial octagonal shape, a different grid but it could potentially work too! Taking aerial photographs of each area into Adobe Illustrator I then tried sketching a few letters over each ‘grid’

I’m liking how some of the letters have turned out and think this could be a direction worth pursuing.

Cadiz

Berlin

References

Kohlstedt, K. (2018). Ville Radieuse: Le Corbusier’s Functionalist Plan for a Utopian “Radiant City” - 99% Invisible. [online] 99% Invisible. Available at: https://99percentinvisible.org/article/ville-radieuse-le-corbusiers-functionalist-plan-utopian-radiant-city/.

Merin, G. (2013). AD Classics: Ville Radieuse / Le Corbusier. [online] ArchDaily. Available at: https://www.archdaily.com/411878/ad-classics-ville-radieuse-le-corbusier.

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[yasminmwong]

Typography Brief - Jaipur

When creating my type, I really wanted to take shapes from the real world. I thought about the shapes I found most satisfying in typography. I was really drawn to modular type that features curves and circles, and so I wanted to find something I could create to reflect this. 

I decided to create a font that would be a love letter to my trip to India. I focused on examining the shapes, particularly of the Hawa Mahal. I remember seeing the landmark for the first time when I was 18, and it was one of the most beautiful pieces of architecture I had ever seen.

I decided to work with these shapes to create a modular font. I particularly wanted the font to be bold and elegant, but also playful. I think the mixtures between curves and straight lines provides this. Once I had worked with the shapes a few times, I built up my font, and named it Jaipur.

When utilising this into my type poster, I really wanted to have playful movement and diversity of the type. I really enjoyed looking at the work of Hey Studio and loved how bold and beautiful the designs were.

I also wanted to incorporate the bright colours and bold styles of the Hawa Mahal, and I felt the style of Hey Studio matched what I wanted to achieve. I tried a few different layouts on illustrator but felt I wasn’t able to get the effect I wanted. 

I decided to go back to cut-outs to play with analogue ways to play with type. I really liked the idea of using the modular shapes for the backgrounds as well as the empty space left behind.

Once I was happy with the layout, I tried a few different backgrounds with the cut-out font. I liked the idea of it having a stone background, however when I tried it, it felt to dark and rough for the feel of the font. I also tried different colours but my favourite was the white on white. Finally, I cut the shapes out and lay them on top to give a very slightly 3d effect.

For the back, I wanted to follow a similar theme, and so I followed the same idea with cutouts, only this time I cut out painted shapes. The large dome shapes split in half left me with a page that was well divided. I like the way it halved the page. I also loved the idea of using the curves as a path for the type to follow, and really accentuate the shapes of the font.

Finally, for my typographic system, I again wanted to relate back to the curves. I decided to try a dilatational style. I felt for the amount of content I wanted to share, and for the style and feel of the poster that I wanted to convey this worked really well. 

Reflection

I was really happy with my final font and poster, as it reflected well my initial intentions for the project. I do wish I had given myself a bit more time to experiment with lots of different typographic systems, as I think there could have been some interesting ways of incorporating grid and axial systems as well, and I would have liked the front and the back of the posters to flow a little better, perhaps reflecting the dilational shapes on the back.

I also think in general I would have liked to have tidied up the design, but it was fiddly work with those cut-outs! Perhaps with a bit of free time, I will update the poster with some bolder choices.

[rachaelmac]

Final Front & Back specimen poster

My final design I made some modifications to my last design. I scaled it down using less letting housing just on the four. I also got rid of the key lines which I feel helped the letters really pop out from the black printed background.

Overall I am really pleased with how it turned out. For me this was one of the harder designs that I have done so far. I am not sure if it was coming up with the full concept on my own or just trying the find inspiration or to know where I wanted the end result to be. 

[ilona-alona]

Experiment