What strategy fits a vision systems for quality control?
In the strategy study of Treacy and Wiersema (1995) is stated that every company should focus on one of the 3 strategies as shown above. In this post we will explain how vision systems for quality control can be used to succeed in the core values of each strategy.
In the strategy of customer intimacy it is essential to keep your customers happy all the time. To deliver defects to a customer could be a big dissatisfier. So in this strategy, vision systems can be used in the control of the finished products, to make sure that the products the company delivers to your customer are 100% up to de specification limits of the customer. In this way, the customer will never get disappointed about the quality of the product, which is a big part of the customer intimacy strategy.
The main focus of operational excellence is to have the lowest total costs. So it is important to cut the processes that don’t add any value to the product. With vision systems, defects can be can be defected before more value is added. Furthermore vision systems can replace human checks. The vision systems are lots faster and do the checks better. Another advantage of vision systems is that they can do very repetitive work 24/7 without needing breaks. So the companies with a operational excellence strategy, it is possible to cut down production costs by implementing vision systems. But the business case of this change will be different in every company.
The product leadership strategy focusses on having a better product than your compotators. In this strategy vision systems for quality control are not a clear match with the strategy. This because vision systems will not add value to the product. But in some cases it could help you to distinguish from your compotators. For example the usage of vision systems with UV-lightning. In case of the food sector, UV-lightning can be used to detect bruises that can not be seen with the human eye. If you can filter products with these bruises out, this could mean that you deliver better products than compotators that don’t use vision technologies. So all in all product leadership and vision management are not a direct fit, but it is still possible that product leadership will help a company achieving their strategy