Why is Goncharov 1973 funny:
I saw something like the goncharov joke stands in direct contrast to the “sometimes the curtains are just blue” post which made me go hm…. Also saw people confused by the joke so now I thought too much and made a three parter on my take
Part 1: shoe movie funny
The original joke is that a pair of shoes invented an obviously fake movie, which is funny because why would a pair a shoes do that. The derivative joke is a person going “wow loser you haven’t seen this fake movie?” Which is a joke stressing how ridiculous it is by pretending it’s normal for shoes to advertise a niche obviously fake scorsese film, who isn’t known for gimmicky advertising, BUT ALSO a joke on how bullies could use fear of missing out to make people just pretend to have seen something that doesn’t exist rather than reveal ignorance (like the classic made up band name jokes).
The next step of the Goncharov joke, and from what i can tell launched it all, is a person making up a poster about the movie and going oh yes this very real movie. It has jokes about the mafia genre tropes (“ice pick joe”, a hot lady side character, mostly male cast, scorsese actors) as well as being funny because it commits highlights the same two juxtapositions as the previous jokes, FOMO and shoe movie funny, while adding the inherent funniness of someone putting in way too much work for a bit. Things like the soundtracks follow on this (they’re mostly funny because they take the shoe movie too seriously) and thus should be categorized as part of the third wave.
Part 2: sometimes the curtains are just blue
The fourth wave of goncharovism, which is the bulk of the posts and the subject of most discussion, is media criticism, content, and derivative works about Goncharov, a movie that doesn’t exist. There’s posts that read like actual film critics, lines that seem like surprisingly good dialogue, themes about time because Film Shows Clocks Means Deep, bad overwrought dialogue, and most critically, the typical tumblr engagement with a piece of media including meta, gifsets, fanworks and snide comments about how other people are misinterpreting the movie. A movie that isn’t real. It’s fake.
The joke here is obviously a love letter to and scathing critique of criticism- the fact that analysis of something that doesn’t exist reads like actual analysis that people unironically post mocks that a lot of analysis doesn’t engage with text but overlays existing biases over it regardless of content, and also that a lot of movies are the same movie tbh. Katya is being held to unrealistic standards makes fun of shallow stock feminism, “homoeroticism” points to tumblrs obsession with gay stuff that isn’t actually that gay, and all the fake and often bad quotes show how we love to feel deeply about stuff we don’t really engage with. It’s also pointing to how silly it is to put in this much “anger” and effort in and how enjoyable it is to do this, regardless of whether it makes sense. Sometimes curtains are just curtains, and sometimes a clock doesn’t fucking exist, but it sure is fun to say what the curtain really means is that humanity is inherently sinful and that the clock means that Goncharov and Andrey, two characters that don’t have personalities because the movie they’re from doesn’t exist, wanna fuck.
The joke is that it’s fake deep, but it’s fun to do anyways. The joke is that people are getting mad about “people” who don’t exist being sexist etc because they’re making fun of tumblrinas who don’t look at nuance and assume a very specific form of oppression without evidence AND that people would say that shit because scorsese bros ARE sexist. The joke is that we know it’s fake but people find themselves taking it seriously anyways because it’s fun to make up a movie together and fun to make fun of ourselves. I love it!! It’s great!!! But it’s not a declaration against that the curtains are just blue, it’s a satire making the same point much more joyfully.
Part 3: the reality of goncharov
The fake goncharov movie has trended a fairly specific ways: it has defined characters and relationships, a fairly limited cast in terms of people who matter, homoeroticism, hot girl with a gun, and a lot of foreshadowing. It’s very invested in Katya and Goncharov’s personal narratives despite the wide array of people on the poster. Other than that very funny post about a (fake) shoot out showing the destructiveness and hollowness of nationalism, it’s not all that engaged in systems or the mafia specifically.
And sure, our Goncharov is so narrow partially due to its fake genre- mafia movies are tropey and hero obsessed. It’s fake. We’re making fun of the “best movie” by making a fake tropey movie!! But half the joke is being earnest, and our fake movie is chock full of the tumblr beloved tropes of obsession with romantic relationships, with “themes” that emphasize tragic endings for mutual obsessions, of an absolute lack of engagement with systems while insisting we are engaging , and of a focus on two or three characters instead of an ensemble cast- a million people are writing a movie and yet it has no breadth.
And GET THIS- Goncharov is a real movie. No, I mean it. Goncharov is probably a Google-translate-error-caused misprint of the movie Gomorrah, “presented” by Scorsese while not being directed by him at all. Egbert’s review, so mercilessly parodied in Gonch-posting (or goncharosting, as I like to say), calls it “a curative for the romanticism of The Godfather and Scarface”. Rather than deifying a specific man, it is a series of vignettes about horrible violence that seems unavoidable for its rotating characters. It’s based on real killings, and many of its actors were actually arrested for mafia activities. Forget hollow themes- it’s a movie that’s harrowing due to its reality.
Which is very very funny. Like i genuinely can’t believe we made a fake mafia movie that’s accidentally about a realest mafia movie ever made that proves how much we don’t mentally engage with the important oppressions and systems in our world while insisting that we’re self aware the irony the thematic parallel the sheer “oh fuck for real”ness of it all i was going to try to say something deep but like can you believe it??? God playing is playing 4-d funny chess with every last one of us. Long live goncharov
