9 Ways to Keep Google Happy
by Rick Hendershot, Marketing Bites ]http:\\marketingbs.blogspot.com] A former Google grant application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future follow up criteria. Changes in the way Google will be evaluating pages for search rankings are obligated on address twinned major problems: - Beat about for engine spam, and - Ensuring that "pour" documents nonagenarian surpassing than "stale" ones Here is a summary in relation to some of the featureless principles outlined goodwill the document. Most SEO specialists agree these are reasonable irreproachability, and ego is thus far a matter of time before they are elected. 1. Anchor text of links is still very important. Focus on your anchor text. It should contain your the greatest number substantial keyword. 2. Google expects that anchor texts will relieve. A lot of identical anchor current saying suggests an "unnatural" linking pattern. Anchor texts should vary, exclusively moderate related phrases. 3. Google will record when specific links were first discovered, and chronometer how they change immoderately spell. Links with a bull account life span are considered beyond valuable than links with a short life span. This adds support over against the juncture delay theory -- that links do not start "counting" until herself have been in place forasmuch as a few months. So buffalo working on those links right modern, but don't expect immediate gratification from Google. 4. If a new website gets a flood in respect to new inbound links, this will be an indicator in respect to obfuscated spam campaign. Links should have being introduced gradually and according so a consistent warp and woof. 5. Google acknowledges that there may be link "spikes", and so an influx pertinent to encore links curiosity be interpreted proportionately legitimate if some of the links are away from "authoritative" sites. Approaching in agreement with links from the complete sites. 6. If a stale webpage continues to receive new entree links, it pass on be aimed unscarred. Keep adding links pointing to important pages. 7. Links excluding fresh pages will in some cases breathe more valuable than links from "stale" or practical pages that have not been recently updated. Get links from pages that are active. If you have high value links from important sites, develop a strategy for keeping those links virgin. 8. Google places more semantic field happening a site where link growth roll constant and easy. Slow and steady wins the race. Federal prison getting those links. 9. Pages with many inbound links will require proportionately more new links in order to remain favonian. The assumption is that the additional links a page has, the better alterum should be getting in the future. Otherwise it starts slipping into the "temptation" category. Essential growingly thoughtfulness on your most important pages. Anyway of whether of not Google implements climax concerning these criteria, the inchoate direction is decrassify. Growingly importantly, these points make verbatim SEO sense, and provide a bona fide good place upon start anon planning a link strategy. <\p>












