Google Naps and our ROI on it
As I was scanning online channels every 2 hours, to see what our idea of ‘Google Naps’ was doing across the globe, I couldn’t stop from having a gigantic smile across my face. The platform itself isn’t a Silicon Valley-like solution to the world, it’s merely a parody. One that isn’t intended to make any money, just a few smiles on the faces on this planet we call Earth. I started to contemplate myself about the true worth of this. This what I have lying right in front of me right now. Should I do something with it? Expand it? Make it a better working platform seeing so many people react so postively towards it?
I e-mailed a friend of mine (@Boris), a serial entrepreneur, with the question: “What would you do?” The reply I got was: "Ride that wave while it lasts. Jump off in time. :-) ….Hang loose!”
So yeah, that sounds fair….ride it till it’s over.
Because surely there needs to be something of worth that is being exchanged, when there are so many souls writing about it. Bypassing cultural barriers, such as location and language. But what worth does it carry and what is the business calculation called “ROI” on it? Mmmmm…tough question. What can we get from it, before this wave loses it’s strength?
I mean, we (Kakhiel, Venour and biko) haven’t put a lot of energy into it. Probably around 5 days of concepting, designing, building and putting it into circulation for the world to notice. It cost us only one press release and one good connection, to get the word out. So that would accumulate to an amount of €7500 in costs. We haven’t seen anything in return for it (yet).
My company, biko, focuses on creating the new models in which stories can find their true worth, in social sense but also in financial sense. Realising models which will give the power back to those who create the stories. Letting them reach an audience who can understand their true qualities and is willing to pay for the stories, in any content form we supply the audience with. The ‘Google Naps’story is one, made by our client Kakhiel, a humorist with an anonymous character, similar to Banksy. He came up with the idea, we made sure it was built and sent out to the world in the right manner.
Our ROI doesn’t lie in the direct forms of possible revenue, being made from a platform as such. Our true ROI lies in the learning curve and branding aspect of our client. We’ve created the reason to believe for a lot of parties to see the huge potential that lies within our clients’ story. A story that can touch quite a large audience when all resources are used effectively.
I truly believe that what we’ve earned through this act, will be the knowledge on how to use our surfboard whenever new waves might appear on our horizon. Waves that can hold further forms of worth for our nearby future.
So it might not be a direct ROI, that some of these old modeled managers think of. But quite possibly this will be a way of stepping up our game, and making ourselves prepared whenever a bigger wave comes our way.
Or as this “Oprah’s Super Soul Sunday” kind of expert, Jon Kabat-Zinn, puts it: “You can’t stop the waves, but you can learn how to surf”
Some Google Naps adventures from around the world
- The Next Web
- Mashable
- TechCrunch
- Huffington Post
- TIME
- Google’s Offical Search Blog
- The Guardian
- Daily Mail
- NBC TODAY (@45 secs)
- The Independant
- Indian Times
- Spiegel
- The Daily Dot
…and allot of other international blogs and sites from all around the world.
Some small facts
- approx 14.000 naps have been addesd
- approx 200.000 unique visitors in the first couple of days
