Penguin Algorithm Updates: Google Penguin 2 Update
Google Penguin revise have been intended mainly to seek out web spam that relate to poor use of anchor text. The original Penguin algorithm update ongoing this off, focus mostly on your home page, and Penguin 2 is thought to be targeting keyword spamming and over-optimization of anchor text on the inner pages of your website.
Irrespective of what the Google Penguin 2 algorithm update is said to be future to achieve, here is how to shun being punished. These tips are based winning my own testing and information from other websites.
1. Penguin 2: Avoid extreme Keyword Use
Overlook those that maintain on you having a exact keyword density (KD) on your web pages. Google is not looking for a assured percentage of keywords on your site because Google is not interested in keywords. What the (GP) Google Penguin algorithm updates are in search of is semantic importance and authority in relation to the search term use by Google's customer - the person looking for information.
Google uses its latent semantic indexing (LSI) algorithm to decide this. It no longer requirements you to tell it what the topic of your page is by repetitive use of keywords! In fact, even 1% KD could see your rankings drop harshly if there is no require for such an extreme use of repetitive text. If it seems unnatural, then it will be punishing!
Write naturally and use keywords where they are appropriate. Exploit keywords in the title, headers and at the start and end of your page content. Use your ordinary sense in the body of the article. If its use seems suitable, then fine, but not simply to raise your keyword density. imagine on it: a 500 word article with 2% KD of a 4-word keyword would mean that 40 words of the whole article would be keyword-related. That's extreme! What Google might consider to as 'keyword stuffing.'
2. Stop Use of Targeted Keywords in Backlinks
Both algorithms update target over-optimization of anchor text point back to your website. The Google Penguin 2 update targets inner page links in this respect. Stop using your target keyword in anchor text. in its place, use the site name, brand name or naked URL of your target page.
Also avoid excessive anchor text in the body of your article - where sure words appear in blue and link back to pages on your website, or even to outside adverts. The Penguin 2 update will punish too much anchor text that is over-optimized for your target keywords. Also stop linking through anchor text such as 'Click Here' or 'Buy Now' - it is better to link to your product name, such as 'Buy "Product Name" Now,' linking "Product Name" to your sales page or purchase link.
Try to use about 50% - 60% brand names or website name as anchor test, 20% - 30% naked URLs and the rest product names or target keywords.
3. Penguin Algorithm Updates: Use High Quality Backlinks
Your backlinks will achieve better is they are from high quality web pages: PageRank 3 or above. A weight of links from low quality pages will be ignored at best and effect in down-ranking at most awful. The Google Panda algorithm update has already begun excessive links from poor quality link farms and has also beat paid links severely.
Ensure that you do not enter into reciprocal linking agreement with web pages that are not associated to your linked page. Your standing could disappear quickly! It has happened. Penguin algorithm updates are planned to tackle endeavor to game the ranking algorithms. The Google Penguin 2 update was intended to hold poor linking deeper within your websites and blogs.
You cannot hit Google algorithms, so go through what they are looking for. Meet the requirements of algorithm updates, and your web page rankings can increase. Do not overlook the Penguin 2 update. endeavor to game any Panda or Penguin algorithm updates and you are damned to fail.
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