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Monitor Competitor Strategies with Google Search Data
Use Google search data to monitor competitors, spot trends, and refine SEO, marketing, and content strategies for growth with tools like Google Search Scraper.
https://blog.ifixscreens.com/monitoring-competitor-strategies-with-search-data/
Google Semantic Orientation
Suppose we have an unstructured block of text. We want to reduce the information contained within the raw words and phrases into a single score of whether it is positive or negative.
For example, suppose we have a tweet and we want to determine whether it is bullish, bearish, or neutral. Semantic Orientation (SO) is the use of natural language processing (NLP) techniques to programmatically…
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MOBILE SEARCH – TIME TO PAY ATTENTION
Mobile search grows by 340% YoY and provides higher click-rates and lower costs than desktop search ads. Our investigations uncovered research that also showed startling differences in the search patterns based on days of the week and times of the day between people searching on PC and those searching on mobile. Read the full article here: http://www.thedggroup.ie/mobile-search-vs-desktop-search.asp
