How do the Google algorithms actually decide which page should be ranked and why it should be ranked on the first page ? There are more than hundreds of factors that falls under Google's ranking algorithm. Let’s know about of them.
• Keywords
You may already know that pages containing the word you searched for are more likely to end up at the top. But the location of those words, like, in the page’s title, or in an image’s caption. These are factors too.
There’s a lot more to ranking than to adjust words. Back when Google started, they looked at how pages linked to each other to better understand what pages were about and how important and trustworthy they seemed. Today also linking is still one of the most important factor.
• Searcher's Location
One the most important factor is the Searcher's Location i.e. from where a search happens. This is because if you are in Ormea which is in Italy, then you must be looking for information about their annual lasagna festival, but if you’re in Omaha, which is in Nebrasaka, then you probably aren't looking for that.
• When a Web Page was Uploaded
The time when the page uploaded. It is also an important factor because pages published more recently often have more accurate information, especially in the case of rapidly developing news story.
How Google Search Engine works ? How Google's pages are ranked and indexed and filtered? Factors affecting ranking of a website or a web pag
