Google Update: What are Google Search 360 Ads?
A lot has changed since Search Ads 360 was developed more than ten years ago. The ways people search and the expectations for the ads they see have evolved and expanded. As a result, advertisers manage more complexity than ever before and turn to platforms like Search Ads 360 to simplify campaign management, measure performance, and grow their business.
Today, Google has introduced the new Search Ads 360. Google made the platform easier to use with a new user interface and added support for more search engine features and campaign types based on feedback from advertisers. You'll now have immediate support for most new Google Ads features and improved support for other channels and search engines, like Microsoft Advertising and Yahoo. They also built new enterprise features that are only available in the new Search Ads 360, which will give you new ways to centralize and scale your day-to-day tasks across engines and accounts. As a result, now you'll be able to get more of your work completed from one place - saving you time and helping you drive better results faster.
If you're an advertiser looking for a platform that can help you manage your campaigns more efficiently and effectively, then be sure to check out the new Search Ads 360. We think you'll love everything it has to offer!
Rebuilt on a Proven Platform
Search Ads 360 has been rebuilt on a proven platform to stay ahead of the curve for advertisers. This new technology will allow more data to be processed and managed faster than before while still providing a quick and easy user experience. With this new update, Search Ads 360 will offer immediate management support for the most recent features in Google Ads, like Performance Max and Discovery campaigns. This platform will help centralize and scale your work to run successful campaigns.
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New Look and Faster Navigation
Search Ads 360 has a new, fresh look and feel that closely resembles search engine tools like Google Ads and Microsoft Advertising. This new look makes navigation faster and easier for marketers to manage campaigns and drive performance. The familiar user experience will make it easier for you to get up to speed on using Search Ads 360.
Search Engine Support
The new Search Ads 360 offers better support across multiple advertising channels and search engines, including third-party partners. Advertisers can now access more features from other search engines than ever before. The new Search Ads 360 offers support for several new Yahoo! Japan features, like Dynamic Ads For Search and site link extension scheduling, as well as over ten additional Microsoft Advertising features, including responsive search ads, call extensions, local inventory ads, and other Microsoft audience tools.
This added support will enable fewer task switching between advertising platforms so you can focus on getting more of your work done all in one place. Google will continue to add more features and channel support in the coming quarters, and they encourage you to continue sharing feedback on what you’d like to see added.
Advanced Enterprise Innovations
The new Search Ads 360 offers several unique features, such as centralizing and scaling campaign management tasks and activities across numerous advertisers, making it easier for businesses to manage their campaigns effectively and efficiently. Additionally, automated rules and labels can now be applied simultaneously to multiple advertisers’ accounts, providing greater flexibility and control for larger businesses. Ultimately, the new Search Ads 360 is designed to make enterprise workflows easier to understand, more straightforward, and more efficient.
"The new Search Ads 360 has unlocked value for our team: from the ability to manage new extensions for Google Ads and Microsoft Advertising to cross-engine performance overviews, and editing campaigns from multiple accounts in a unified and familiar interface. All of these improvements have enabled us to manage paid search much more easily."
—Rodrigo Pozos, SEM Manager, Aeromexico
As a Search Ads 360 customer, you may be using automated features like inventory management and ad builder to manage your marketing at scale. The new Search Ads 360 will become a unified feature called "Templates." This feature is expected to become available later this year. At this point, you'll be able to activate business data across client accounts to automatically build and update your ads at scale using your data feed.
Another great feature in the new Search Ads 360 is "Performance Center" - an improvement to budget management. With Performance Center, you'll be able to incorporate enterprise planning capabilities like improved forecasting across search engines into your media budgets. This is expected to become fully available later this year.
The Future
Search Ads 360 will pave the way for the next generation of business innovations to optimize workflows and help maximize performance. In the next couple of months, current Search Ads 360 users will start gaining access to the new Search Ads 360. To get started, Google recommends diving into the new Skillshop learning path for an in-depth overview.
We hope this gives you a better understanding of what to expect from the new Search Ads 360 platform and how it can benefit your business. For more marketing information and services, visit Panorama Press.