#gra512

[victorleegra512-blog]

Lee Clow : Taco Bell Chihuahua (1997)

Lee Clow

Chairman and Global Director of TBWA\Worldwide. Advertising Age referred to him as “advertising’s art director guru”.

The advertising campaign began during a peak in the "Burger Wars" in which several fast food chains were engaged in large advertising campaigns against each other. The chihuahua became a big hit because of it's comedic nature and story that is told within several advertisements.

It was a controversial campaign because of the stereotypical implications, but this only garnered more attention to the ads.

[victorleegra512-blog]

Lee Clow : Energizer Bunny (1989)

Lee Clow

Chairman and Global Director of TBWA\Worldwide. Advertising Age referred to him as “advertising’s art director guru”.

Their slogan was "No battery lasts longer than Energizer". The first thing to note is that it no longer matters if other batteries last as long as Energizer because Energizer already grabbed the slogan. This campaign really introduced Energizer as a main battery brand because of the direct message that is ingrained into the audience.

In the late 80's, mascots were growing in popularity. If you compare Energizer back in this campaign with it now, the bunny doesn't have any relevance at all anymore aside from it being a memory.

[victorleegra512-blog]

Lee Clow : Apple 1984

Lee Clow

Chairman and Global Director of TBWA\Worldwide. Advertising Age referred to him as "advertising's art director guru".

Back in the day there was a book named 1984, it's a classic where the story takes place in a world that is completely totalitarian. The government control everyone through computer screens. The whole story was about the fear of technology letting rulers have complete control over their citizens.

Apple used this as a campaign strategy by creating this campaign with the same name as the book. It's a complete recreation of the story except for the tagline that Apple's 1984 will not be the same as 1984 the book.

This campaign is vital because of how new home computers are to the mass. The book 1984 was popular and a lot of people read about the problems of technology that were shown in the book. Apple came and said that they are not like that. This really brought a lot of attention to the brand.

[victorleegra512-blog]

WK : One World, One Game (2014)

Wieden + Kennedy (Dan Wieden and David Kennedy) is headquartered in Portland, Oregon and is one of the largest independently-owned advertising agencies in the world. They started their partnership in 1980 when they were working on Nike’s Just Do It campaign.

A recent TV spot created for Coca Cola that showcases the continuing campaign that Coca Cola has been pushing for the past years. Coca Cola wants to bring together the world with their drink and they are using the FIFA World cup as the main attraction for this campaign.

By pulling at the heart strings of people (because it's a growing trend) through globalization and the idea of "One" this campaign effectively continues what Coca Cola has been building up recently as a brand.

[victorleegra512-blog]

WK : Just Do It (1988)

Wieden + Kennedy

(Dan Wieden and David Kennedy) is headquartered in Portland, Oregon and is one of the largest independently-owned advertising agencies in the world. They started their partnership in 1980 when they were working on Nike’s Just Do It campaign.

The Nike slogan that seemed like it has always been a part of culture actually started in 1988 with a video featuring then 80 year old Walt Stack and it was aired on television. During 88' a lot of song lyrics and sitcoms were coming about but not a lot really stuck with people. Big ideas were hard to have "stick" but W+K used one of the biggest ad ideas ever and it worked. The slogan cuts across many different demographics hence a "big idea".

Creating the next "big idea" isn't easy to come by because of the mass array of companies competing to do the same thing. It just so happens that Nike was one of the first people to really make it work.

[victorleegra512-blog]

Wieden + Kennedy

(Dan Wieden and David Kennedy) is headquartered in Portland, Oregon and is one of the largest independently-owned advertising agencies in the world. They started their partnership in 1980 when they were working on Nike's Just Do It campaign.

Old Spice is an old brand that is mainly targeted to men. Wieden+Kennedy took this chance to create this new campaign to target women as well. There are 2 variations of the new campaign, one is of Isaiah Mustafa (above) and the other one is of Terry Crews (below). The above version is to get women interested in Old Spice so that they could have their man smell just like the perfect guy (Isaiah). The Terry Crews version is targeted more towards men because of the more crude humor used. This is essentially a distinct difference in marketing for men and for woman within the same campaign.

Terry Crews Version 1

https://www.youtube.com/watch?v=sxZSXyCeXL8

Terry Crews: More

https://www.youtube.com/watch?v=LCl5uyn5K7k

The version of campaign featuring Isaiah was launched on July 14, 2010 as a viral video campaign. We can see the influence of the internet from these videos as they are heavily focused on keeping the attention viewers.

[mengyanggra]

Rich Silverstein : Denny's

Rich Silverstein:

 Rich has won industry awards such as One Show Pencils and Cannes Lions, and along with his partner Jeff Goodby, he’s been named Creative Director of the Year by AdWeek Magazine and has been chosen to join AdWeek's National Creative All-Star Team. In 2002, he was inducted into the New York Art Directors Club Hall of Fame.

This is an ad for Denny’s, a restaurant chain. They are promoting a special offer, the “Free Grand Slam Day”. This is a day where people get a free meal just by walking into Denny’s on a specific day. The ad is effective not only because it promotes a free offer but because it’s a fun ad that grabs the attention of people immediately through their tagline. On that day it’s tough to be a chicken because of all the eggs that will be eaten for free.

Denny's is already a popular brand and they are using this poster to promote something that already existed once before (the free grand slam). This is targeted to people both already know about the brand and to new viewers that find the poster funny.

[mengyanggra]

Hal Riney : Empire Bluecross

Hal Riney:  Founder of Publicis & Hal Riney, he was named #30 on the Advertising Age 100 people of the 20th century. He was inducted into the Advertising Hall of Fame  in 2001.

This is an advertisement to promote Empire Bluecross, a health insurance company. The campaign uses the line of 5,460 lbs of aspirin to grab the attention of the audience. It gets people thinking about how much aspirin is consumed every day. By grabbing their audience they follow up by introducing their health coverage plans to help “reduce” the confusion of finding the “right health coverage”. Here are some more examples of their catchy posters.

This is an old Health coverage company that is trying to remind people that they are still the best at what they do. This is their way of remarketing themselves to the newer generation.