GRA - Meng Yang

[mengyanggra]

Rich Silverstein : Cheetos

Rich Silverstein:

 Rich has won industry awards such as One Show Pencils and Cannes Lions, and along with his partner Jeff Goodby, he’s been named Creative Director of the Year by AdWeek Magazine and has been chosen to join AdWeek’s National Creative All-Star Team. In 2002, he was inducted into the New York Art Directors Club Hall of Fame.

Cheetos Flamin' Hot

http://goodbysilverstein.com/cheetos-flamin-hot-911

Cheetos uses a message that is usually associated with PSA’s (911) to promote their spicy version of the chips. It’s a funny concept that grabs people’s attention because they expect something serious, but instead it’s used to sell chips.

Nowadays there are a lot of people doing PSA's about important things. In this campaign they used this as a way to get the audience's attention but they used it in a funny way instead of a serious way.

[mengyanggra]

Rich Silverstein : Comcast/XFINITY

Rich Silverstein:

 Rich has won industry awards such as One Show Pencils and Cannes Lions, and along with his partner Jeff Goodby, he’s been named Creative Director of the Year by AdWeek Magazine and has been chosen to join AdWeek’s National Creative All-Star Team. In 2002, he was inducted into the New York Art Directors Club Hall of Fame.

http://goodbysilverstein.com/huddle

Comcast/XFINITY

September 2013

Comcast uses this TV spot to promote Comcast xfinity, a service that allows On Demand live sports channel viewing anywhere you go. To grab the viewers attention they show a funny commercial where the man won’t stop watching Sports because he signed up for the program.

This was released recently because of the popularity in on-demand viewing as we as on the go viewing. Services have to sell the ability to be available on all devices all the time. Also, they are targeting sports fans because this is something that isn't as available as TV shows.

[mengyanggra]

Rich Silverstein : Denny's

Rich Silverstein:

 Rich has won industry awards such as One Show Pencils and Cannes Lions, and along with his partner Jeff Goodby, he’s been named Creative Director of the Year by AdWeek Magazine and has been chosen to join AdWeek's National Creative All-Star Team. In 2002, he was inducted into the New York Art Directors Club Hall of Fame.

This is an ad for Denny’s, a restaurant chain. They are promoting a special offer, the “Free Grand Slam Day”. This is a day where people get a free meal just by walking into Denny’s on a specific day. The ad is effective not only because it promotes a free offer but because it’s a fun ad that grabs the attention of people immediately through their tagline. On that day it’s tough to be a chicken because of all the eggs that will be eaten for free.

Denny's is already a popular brand and they are using this poster to promote something that already existed once before (the free grand slam). This is targeted to people both already know about the brand and to new viewers that find the poster funny.

[mengyanggra]

Hal Riney : Empire Bluecross

Hal Riney:  Founder of Publicis & Hal Riney, he was named #30 on the Advertising Age 100 people of the 20th century. He was inducted into the Advertising Hall of Fame  in 2001.

This is an advertisement to promote Empire Bluecross, a health insurance company. The campaign uses the line of 5,460 lbs of aspirin to grab the attention of the audience. It gets people thinking about how much aspirin is consumed every day. By grabbing their audience they follow up by introducing their health coverage plans to help “reduce” the confusion of finding the “right health coverage”. Here are some more examples of their catchy posters.

This is an old Health coverage company that is trying to remind people that they are still the best at what they do. This is their way of remarketing themselves to the newer generation.

[mengyanggra]

Hal Riney : Kinko's

Hal Riney:  Founder of Publicis & Hal Riney, he was named #30 on the Advertising Age 100 people of the 20th century. He was inducted into the Advertising Hall of Fame  in 2001.

This is an ad for Kinko’s, an office printing company. They effectively tell viewers that they only look like clowns if they try to do professional printing without them. I think this is a good advertisement because it makes people not want to look foolish from pretending to know how to do professional printing when they don’t know how to.

During the time that home printing became popular Kinko's released this campaign to bring people back to using professional printing. It was a good way to remind people that it's still better to leave things to professionals.

[mengyanggra]

Hal Riney:  Founder of Publicis & Hal Riney, he was named #30 on the Advertising Age 100 people of the 20th century. He was inducted into the Advertising Hall of Fame  in 2001.

Saturn - Moment of Truth (1990s)

This TV spot captures the emotional feeling of someone right before they get their very first car. We wait in anticipation together with Julie she slowly sees her new car being given to her. The ad does a very good job in pulling in the viewers because we all want to experience the same feeling that a new Saturn could give us.

This was a campaign that came out during the time when women empowerment and individuality was on the rise. We can see the influence because the main buyer is a woman and the whole feeling of the ad was about the woman and the fact that she chose to own a Saturn.