Demand for grassfed meat is likely to reach a valuation of US$ 22 billion by 2033
The global grassfed meat market is predicted to develop at a CAGR of 5.4% from 2023 to 2033. The market stands at US$ 13 billion in 2023 and is slated to reach US$ 22 billion by 2033-end.
The sales of grassfed meat have experienced steady growth in recent years, driven by factors such as shifting consumer preferences, increasing health awareness, and a demand for high-quality meat products. Grassfed meat, entirely reared and raised on grass, has gained popularity over grain-fed alternatives, primarily due to its low-fat content. This variety of meat is emerging as a preferred choice among consumers seeking lean options, and this trend is expected to continue in the future. The global market is further fueled by the growing demand for organic and clean label food.
Consumer behavior is currently influenced by various factors, including religious preferences, product innovation, branding, meat quality, and flavor. Additionally, the high nutrient content of antioxidants, linoleic acid, and vitamins in grassfed meat has contributed to an increasing global demand. Key players in the grassfed meat market are focusing on expanding their product portfolios and acquiring smaller companies to gain a competitive edge. The market is also expected to witness growth due to increased disposable income and improvements in the standard of living.
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Some key players in the global grassfed meat market include
JBS Global, AUSTRALIAN AGRICULTURAL COMPANY LIMITED, Creekstone and Nolan Ryan’s, Omaha Steaks, Allen Brothers, Meyer Natural Food, Maverick Ranch, Cargill Inc., Teys Australia, Sysco Corp, Australian Organic Meats Group Pty Ltd, Eversfield Organic Ltd., Hormel Foods Corporation, PRE Brands, LLC, Panorama Meats, and Verde Farms, among others.
Key Takeaways:
North America is currently estimated to have a 40% share in the global grassfed meat market.
Germany is projected to hold a significant share in Europe grassfed meat market.
Japan is anticipated to account a sizeable market share between 2023 and 2033.
Based on product, nearly 60% of the grassfed meat market is dominated by processed meat.
By sales channel, the global market share of hypermarkets and supermarkets is poised to be around 40% from 2023 to 2033.
Grassfed Meat Market Players Leveraging Effective Sales Channels
Grassfed meat is available through various sales channels, with local stores playing a predominant role. A local grocer in New Zealand reported a significant rise in grassfed meat sales, particularly grassfed beef. Companies are actively expanding beyond traditional distribution methods, utilizing both local and online sales channels to reach a wider customer base. Notably, Amazon has expressed interest in expanding its distribution of grassfed and organic meat, highlighting the industry’s focus on effective sales channels.
Grassfed Meat: Market Outlook
The past decade has witnessed a surge in global meat production and consumption. Various factors, including the standard of living, regional livestock production, and market dynamics, influence meat consumption globally. Recent trends in the meat market, such as new flavors, breed branding, innovative products, and religious preferences, are shaping consumer buying behavior. Among different meat types, quality is paramount, especially in the case of red meat. Health-conscious consumers often prefer organic and grass-fed labels for red meat products.
Reasons for Covering this Title: Grassfed meat is emerging as a superfood and a healthier alternative to grain-fed meat. Its lower fat content, comparable to chicken or deer meat, positions it as an excellent lean meat option. Grassfed meat boasts higher nutrient content, including linoleic acid (CLA), antioxidants, and vitamins. It is considered a safer choice from a food safety perspective, being less likely to contain “Superbugs.” The omega-3 fatty acids in grassfed meat contribute to heart health. To capitalize on these benefits, meat processors and farmers are introducing new product variants to cater to consumer preferences.
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Market Segmentations:
By Product :
Raw Meat
Processed Meat
Fresh Processed
Cured Meat
Roasted and Precooked
Dried
By Animal Type :
Cow
Bison
Lamb
Goat
By Nature :
Organic
Conventional
By End Use :
HoReCa (Hotel, Restaurants, and Cafes)
Food Processing
Household
By Sales Channel :
Convenience Stores
Hypermarkets/Supermarkets
Online Retail Stores
Meat Stores
Others
By Region :
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Competitive Landscape:
To create better replacements for the chemicals used to preserve meat, numerous players are investing in significant research & development efforts. There is also an increase in the desire for organic processed meat free from chemicals and antibiotics. To ensure the authenticity of the products, these companies are now utilizing meat from farms that have organic certifications. To support industry growth, they are replacing artificial preservatives with organic ones.
For instance,
In November 2022, one of the most promising grassfed beef companies in the world, Grass Fed Foods LLC, was formed as a result of Sunrise Strategic Partners’ disclosure that Teton Waters Ranch and SunFed Ranch had merged.
In October 2021, GORON, NEBRASKA, an American, grassfed, USDA-certified organic beef brand with flexitarian options announced that it would be entering the meat market.
