Neuroscience Key To Marketing Success
Understanding how the brain responds to marketing is key to successful product design and advertising campaigns. Applying neuroscience to marketing is now a field called neuromarketing.
After earning a PhD in Neuroscience studying the role of new brain cells in addiction, many thought my move into marketing was a waste of talent and knowledge. Turns out brands want consumers to get addicted to their products, whether its a smartphone or an advertising campaign using a Facebook app game.
Neuroscience is also important for determining what product features or advertising messages influence men and women differently. Want to make a customer literally "hungry" for your product? Color psychology is key to designing your logo, product packaging and website.
Don't waste precious advertising dollars on a campaign consumers won't even notice. Market smarter, not harder. If you want that competitive edge, hire GreenStone Labs and neuromarketing expert Dr. Michele Ross.
Want to learn more about neuromarketing?
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*image courtesy of Mashable