The threat of toxic fandoms — from Star Wars and Lord of the Rings to Bridgerton and Game of Thrones — has become an intractable headache fo
“Still, toxic fandoms have grown so pernicious that they’ve become a fact of life for many — and so powerful that while talent, executives and publicists will privately bemoan the issue, fear of inadvertently triggering another backlash kept several studios from speaking for this story even on background. (As one rep put it, “It’s just a lose-lose.”)
Those who did talk with Variety all agreed that the best defense is to avoid provoking fandoms in the first place. In addition to standard focus group testing, studios will assemble a specialized cluster of superfans to assess possible marketing materials for a major franchise project.
“They’re very vocal,” says the studio exec. “They will just tell us, ‘If you do that, fans are going to retaliate.’” These groups have even led studios to alter the projects: “If it’s early enough and the movie isn’t finished yet, we can make those kinds of changes.”
Several studio insiders say they often put their talent through a social media boot camp; in some cases, when a character is intentionally challenging a franchise’s status quo, studios will, with the actor’s permission, take over their social media accounts entirely. When things get really bad — especially involving threats of violence — security firms will scrub talent information from the internet to protect them from doxxing.”
Seems like kind of a fucked up situation when everything is a sequel in endless franchises designed by a committee to placate an admittedly tiny group of violent right wing extremists, but what do I know about art or storytelling?
