Jul 9, 2019
Establishing a Group Identity
"I start by having the group complete the sentence: We are people who…"
Defining a clear team or group identity is one way to create a culture that supports success. One of the best examples of creating a group identity comes from the book Switch: How to Change Things When Change Is Hard. A young man named Paul Butler went to Saint Lucia to save the Saint Lucia parrot. The parrot was on the brink of extinction, and the people of Saint Lucia didn’t have strong…
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