Aug 6, 2020
I explored Khatabook and OkCredit with a growth hacking mindset and found something interesting. Their growth hack is similar to Hotmail's P.S. I Love you
Bookkeeping Apps are growth hacking cleverly in acquiring merchants.
There are 70 million small merchants in India and a large part of them run neighborhood stores.
They are the first port of call for most Indian households for everything from soaps to pulses and contribute heavily to the sales of large consumer goods companies.
More than 40% of sales at these stores are made on credit. These merchants maintain the transaction records in a notebook which they call “bahi khata”.
