i get the idea that a lot of people are confusing ora ora (evil 😈) kei for tsuyome
above are examples of tsuyome gyaru, meaning "strong," and in this case, bold / flashy. tsuyome involves bright colors, heavy accessories, big / dyed hair, and bold makeup. tsuyome is more of an umbrella term for heavily decorated gyaru styles.
tsuyome manba is ALSO a thing. if tsuyome means strong / bold, it's clear that tsuyome manba is an even MORE extravagant version of manba. deep tans, super long hair, and very heavy accessories make a regular manba a "tsuyome manba"
above are examples of oraora or ora ora kei. roughly translating to "evil kei" from its connections to yankii - rebel youth groups / gangs. coords are often black with gold or silver hardware (belts, buttons, chains etc.), often paired with tall black boots or heels.
to reiterate: tsuyome gyaru is an umbrella term for bold/decorated gyaru, while ora ora kei is an edgier substyle.
none of this really matters outside of style archiving, nomenclature, and just expanding your gyaru vocabulary. i enjoy sharing some of the semantics of gyaru just for information purposes.
for more ora ora, check out:
ora ora kei coords
yankii
soul sister magazine
