Oct 29, 2023
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di Valentina
Halloween has its origins in Irish culture, dating back to the Celts who resided in Brittany, Wales, Ireland and the Scottish Highlands. The day actually celebrated as Samhain (pronounced sow-in); was a mark of the day when summer and the harvest ended, and dark, cold winters began; often associated with death. The night of October 31st was observed as the night before the new year. This is when the boundary between living and dead became blurred and ghosts entered the human world. People dressed as ghosts to blend themselves among the other-worldly beings.
Budweiser’s Reminds Halloween Partiers to Drink Responsibly with Halloween Mugshots
Halloween parties are mega fun and they can get pretty wild. But like most parties, Halloween partygoers have to remember to drink responsibly to avoid troubles with the law. It’s embarrassing enough having a mugshot taken but imagine having a mugshot taken in a Halloween costume (the horror!!). Well, Budweiser is using Halloween mugshots to remind Halloween partygoers to drink responsibly this holiday season. This campaign is part of the beer brand’s ‘Drink Wiser’ campaign.
About Budweiser’s Halloween Mugshots Campaign
To promote drinking responsibly this holiday season, the beer brand worked with David Miami to create a responsible drinking campaign that taps into the holiday spirit. The beer brand and David Miami worked with real people who have been arrested for irresponsible drinking behaviour on Halloween. They turned these people’s Halloween mugshots into ads to remind people to drink responsibly. A message which reads “Don’t let Halloween haunt you forever “accompanies the Halloween mugshots. Budweiser is hoping partiers who see the ads will be reminded not to overindulge.
Budweiser’s Halloween ads will run on social media and in digital OOH in New York, Philadelphia and Chicago. The brand is encouraging users who follow @BudweiserUSA on Twitter to turn on notifications to receive real-time reminders to “Drink Wiser” by mixing in some water between rounds. As part of the campaign, they are also giving away a $5 Lyft gift card. This goes towards a safe ride home (in certain cities) to those who purchase Budweiser between Oct. 21 and Nov. 1 on Drizly.
Budweiser Speaks on the Campaign
Budweiser’s vice president of marketing Monica Rustgi spoke about the campaign. She talked about how Halloween is a chance to escape reality by dressing up in costume for the night. According to her, the untold story is that this escapism can go too far when people forget to drink responsibly. Rustgi states that that’s why they worked with real people who were arrested on Halloween to remind others to drink and act responsibly this holiday. She states “Budweiser’s message is clear: Don’t let Halloween haunt you forever. Hydrate between Buds and Drink Wiser.” Pancho Cassis, COO of David Miami also spoke about the campaign. He stated that nothing connects better with consumers than real life. And that’s the power of this campaign: real people who ruined their Halloween and their police records because of not drinking wiser. Read the full article
Liquid Death Hires Witch Doctor to Hex Its Water
Liquid Death, the canned water which is promoted as an alternative to energy drinks and soda recently released a campaign in honour of the month of October which happens to be Halloween month. The campaign comes in the form of a sinister-sounding prank where we see the brand hire a witch doctor to hex its water. Yes! You heard right, they got a witch doctor to curse their water.
About the Stunt
Liquid Death got an actual witch doctor from North Hollywood California. His name is Mystic Dylan and he cast a hex on the brand's inventory. The brand released an ad called Certified Cursed for October to show the whole process. In the spot, we see Mystic Dylan perform the dark ritual hexing the drinks. According to the ad, anyone who consumes the hexed inventory will be a magnet for demons. Liquid Death put out a disclaimer stating it is not responsible for what the demons do to you after you consume the drink. For those who have had enough of the demons, good news for you! You can remove the hex for the low price of 99 cents. https://www.youtube.com/watch?v=loQBh2qJCc8
The Brand Explains the Stunt
According to the brand, they wanted to play with the idea of superstition and that’s why the hired Mystic Dylan the witch doctor for its stunt. Mike Cessario the CEO of Liquid Death spoke about the stunt. He talked about how the brand is a fan of artists who make you think or who play with established beliefs, or whose work creates an emotional reaction. According to Cessario, they like to bring such artists into their brand and marketing. They do this so that it feels less like marketing. Cessario also talked about how the brand likes dancing on that tightrope where it makes people a little uncomfortable, yet it still has the ability to be very entertaining.
About Liquid Death
Liquid Death is canned water that’s marketed as an alternative to energy drinks. The target audience for the drink is the young, active, sports and music-loving guy (think skateboarders, metalheads, straight-edgers). The drink is priced at $1.83 per can, with 5 cents from every sale donated to plastic cleanup efforts. Read the full article
The Whooopper by Burger King - A halloween special burger that disappears while you eat it
When Burger King asks you to hack into Halloween with a big and bold idea you can only do one thing: create crazy stuff. This is how they created The Whooopper a halloween special burger that disappears while you eat it: like a ghost! Merit Winner - The Young Ones (One Show Club of New York) Credits Advertising School: Complot Escuela de Creativos, Barcelona, Spain Copywriter: Gal·la Basora Santín Copywriter: Joan Martínez Ramos Art Director: Marc Morales Faura Tags: Experiential Campaign, Spain, Food, Burger King, The Whooopper, Halloween Campaign, Halloween Ads, One Show Club of New York, The Young Ones Read the full article
The Scariest, Freakiest and Funniest Halloween Ads of 2017
It’s been a particularly fun year for Halloween advertising, with lots of marketers producing mini horror movies in place of their usual 30-second spots.