Nov 26, 2014
The Mission: Clean. Jeans.
We contacted suppliers in Brazil, Tunisia, India, and China, and while many are making admirable advances towards sustainable denim, none were 100% clear of toxins. Most suppliers, if they used organic cotton at all, incorporated only a percentage into their final denim material. Almost all used synthetic dyes, and the extreme few who didn't, used caustic chemical agents to treat, bind, and fix the indigo dye. These chemicals ended up in the effluent wastewater and were damaging to local acquatic ecosystems. Faced with no options to help us achieve our goal, we decided to do what any logical company would do. We decided to make our own jeans. By hand. From scratch.