Heat Map Tracker Analytic Tools - Track Your Website Now!
Heat Map Tracking has earned the reputation of being the website analytics for dummies. Because whereas a traditional analytics tool present data in a dizzying array of graphs and numbers, a heat map tracker presents it a very visual way.
Why Should You Use Heat Map Tracking?
Because it uses colors, it’s very easy for non-techies (meaning clients) to understand how it works. For website designers, this is a valuable tool when they need to explain to clients elements of design in relation to SEO practices.
Bright and intense colors are used to show the most active areas of the website. This information allows the designer to seamlessly incorporate content and SEO into the website’s design.
Because it easily points out which parts of your website audiences are clicking on, it’s easier to know where to place content for maximum conversion rates. In this regard, marketers and SEO managers can benefit greatly.
For example, studies have shown that readers usually give more attention to the left side of the screen. So, if you want your content to be noticed (in fact, read), it’ll be much more beneficial to place it on the left side.
Unlike a regular website tracking tool, it doesn’t just track link clicks. Instead, it identifies areas in which readers click the most. What this means is that, a blog owner can take advantage of this information to specifically place text or links on those areas.
And if you’re a professional blogger, you can use heat maps along with other analytics data when selling ad space. The “hotter” the website real estate is, the higher the price for ads.
In comparison to eye-tracking heat maps which uses data culled from a control group, heat map tracking involves real Internet users. Because it uses real-time data, it gives a more accurate insight into the behaviour of online users.
Advocates of eye-tracking heat maps say that their results tend to be 100% accurate. While users of heat map trackers argue that these results are compromised because the users are taken out of their natural environment.
You can significantly increase your sales by placing photos of your item in areas where heat map tracking shows the most activity. This way, you already know which places in your website people look at immediately and the longest.
You can also combine this with information from other studies about heat map trackers such as the use of contrast and color, not just for pictures, but also in elements on a page such as text, links, buttons, etc.
Indeed, despite its fancy name, the use of heat map tracker analytic tools have simplified the way we track our websites. With its use of visual elements instead of intimidating graphs, it has completely demystified the behaviour of readers for marketers, SEO practitioners, and blog owners.
