Collecting Modern: Hellerware
Recently during in our search for inventory items across various antique shops, estate sales, and auctions the mod fix keeps coming across collections of stackable mod plastic wares from the mid to late 1960s. They seem to be quite popular and fetch unexpectedly high prices. So what exactly is Hellerware, and why does it continue to rise in popularity?
Check out this article on Hellerware from Plastics: history & artifacts
"This collection of now-iconic stacking dishes was initially named Max I and manufactured by Aricoli Plastici Electrici of Colono Monzese, Italy, a company then involved in the production of melamine formaldehyde (often shorted to melamine or MF) Mickey Mouse ashtrays. According to designer Massimo Vingelli, these dishes were "designed to be stackable in a compact way. [They] won our first Compasso d'Oro for good design in 1964." The manufacturer, however, went out of business, and the molds were stored in a basement for several years. One set of dishes was owned by the Museum of Modern Art in New York which loaned it to the Museum of Contemporary Crafts for an exhibition in 1966. Entrepreneur Alan Heller, who saw the exhibit, decided to import the dishware to the United States. He traveled to Milan, found the molds, and revived production.
The dinnerware was originally made of bright yellow melamine resin, but when Vignelli licensed for production in the United States, a range of bright colors were introduced, allowing consumers to mix and match their sets. The American version of these extremely popular dishes was introduced as Heller Compact Stacking Dinnerware, and it has come to be known as Hellerware. The initial offering included two covered bowls, two lipped plates, a square tray, and a rectangular tray, all of which stacked together. Matching and stackable cups and saucers were introduced in 1970. Mugs were added to the line in 1972, and in 1978 a pitcher was added. Vignelli wrote, "I like design to be semantically correct, syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually elegant, and above all timeless."
Hellerware is now an icon of 1960s design, and is still produced. In addition to being part of the collection of the Plastic Center, Hellerware can be found at the Museum of Modern Art and the Cooper-Hewitt Museum in New York. The Plastics Collection at the Syracuse University Library has a large selection of Hellware pieces."