Hooters is undergoing a "reclamation" of its original brand, the company says, as it pivots to "beach-themed" restaurants. Here's what to kn
Toughest Rebranding in Human History? Hooters says it's pushing to be more 'family-friendly'…

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@informedinnovationinc
Hooters is undergoing a "reclamation" of its original brand, the company says, as it pivots to "beach-themed" restaurants. Here's what to kn
Toughest Rebranding in Human History? Hooters says it's pushing to be more 'family-friendly'…
The Analog Charms of New York’s Apartment Intercoms
New York apartment buzzers are loud, often broken and haven’t been upgraded since the ’70s. But would we have it any other way?
www.informedinnovationinc.com
https://www.wsj.com/arts-culture/food-cooking/movie-theater-popcorn-history-great-depression-6e5aa65a?st=AnuYUh&reflink=desktopwebshare_permalink
At first, theater owners wanted nothing to do with the noisy snack. But then came the Great Depression.
www.informedinnovationinc.com
https://www.wsj.com/business/ai-startup-aaru-young-founders-35da7f87?st=v6rDt1&reflink=desktopwebshare_permalink
Billion-Dollar AI Startup, Founded by Teenagers, is Taking Pesky Humans out of Research
www.informedinnovationinc.com
https://www.nytimes.com/2025/12/04/technology/personaltech/why-one-man-is-fighting-for-our-right-to-control-our-garage-door-openers.html?unlocked_article_code=1.LVA.y5Na.feTReiakD0kI&smid=url-share
www.informedinnovationinc.com
While investigating the dentist drill's anxiety-inducing high-pitched whine, researchers revealed why it's worse for children than adults.
Sounds design is an often overlooked but critical aspect of user experience
www.informedinnovationinc.com
https://www.wsj.com/business/the-secret-society-of-people-who-know-the-formula-for-wd-40-e9c0ff54?st=bEszTC&reflink=desktopwebshare_permalink
A great trade secret story... Even the CEO had to wait more than 30 years to get into the vault that holds the recipe
www.informedinnovationinc.com
Colorful seat belts in vans and big trucks are about making it easy to tell if a driver is wearing the belt. That helps companies avoid fine
It's primarily about visibility, to ensure compliance with seat belt laws
www.informedinnovationinc.com
It's no secret that the landscape of automotive paint colors is really damn boring, and has been for years.
Despite bright colors in pastels being huge in the 1950s and '60s, and lots of weird color schemes in the '80s and '90s, modern consumers typically just buy their cars in white, gray or black.
www.informedinnovationinc.com
https://www.fastcompany.com/91475255/david-is-winning-the-protein-brand-wars-by-saying-nothing-at-all?utm_source=newsletters&utm_medium=email&utm_campaign=FC%20-%20Daily%20Newsletter.2026-01-21%20-%209835&leadId=634637&mkt_tok=NjEwLUxFRS04NzIAAAGff_B6WKUABMX4FZ4wLpNMrbmG0j61Pk6Rie_jUTRrZxi5fo7BJT3S4w0ggaYh5FBMd7ctWrj-4Mm_KxJ1i6AxCd_Y7CH6TiAVjaT0ZcEyir0
David protein bars' brilliant branding stands out by embracing simplicity...“It’s loud by being quiet."
www.informedinnovationinc.com
https://www.wsj.com/business/autos/ford-gas-arrow-inventor-jim-moylan-6b2ef066?st=vvFpoP&reflink=desktopwebshare_permalink
One of the best articles on down-to-earth Design thinking I've read… It doesn't have to be rocket science
www.informedinnovationinc.com
https://www.nytimes.com/2025/12/04/style/pantones-2026-color-of-the-year-cloud-dancer.html?unlocked_article_code=1.6E8.-qea.j9GxjnVUNotB&smid=url-share
www.informedinnovationinc.com
The Boeing B-29's cockpit looks almost identical to the Millennium Falcon's. "Star Wars" even cited Boeing's planes as inspiration in concep
WWII Boeing B-29 Was Inspiration for The Millenium Falcon's Iconic Cockpit
www.informedinnovationinc.com
Many car brand logos have hidden meanings. Audi, Hyundai, and Toyota represent company relations while Cadillac and Lamborghini reference th
www.informedinnovationinc.com
Innovators and designers filed record-setting levels of applications for the intellectual property rights that protect their work in 2024, w
Interesting data just out from WIPO… Global design patent filings rose 2.2% in 2024 (to 1.6 million designs), but US applications fell by 3.8%.
www.informedinnovationinc.com
Chevrolet still uses column shifters on some of its pickup models primarily because customers like them, but also because they free up cente
Why the Oldest Extinct User Interface in Cars is Making a Comeback
Mazda's Soul Red Crystal paint is unlike any other, both in its ingredients and how it's applied. The result is a look that dances and shimm
The secret isn't just a bucket of red paint; it's a fanatical obsession translated into manufacturing.