The second is community management. Having watched Facebook, Digg, Reddit and Hacker News, my conclusion is that most people imitate the successful acts of others from the outside-in. That is, someone has a reason to make a post; others see this post is liked, and so they imitate its form and do not take into account its content and the choices made based on that content that determine its form. Thus you get threads where 5% of the responses are significant, and the rest are people behaving like monkeys yammering out repeated memes, conventions, stylistic flourishes, demands for attention, etc.
Coding Horror: Civilized Discourse Construction Kit











