May 29, 2020
Emprego | Técnico em Ressonância - Hermes Pardini de Belo Horizonte-MG
A Hermes Pardini, via site VAGAS, recruta Técnico em Ressonância para trabalhar na cidade de Belo Horizonte/MG.
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Emprego | Técnico em Ressonância - Hermes Pardini de Belo Horizonte-MG
A Hermes Pardini, via site VAGAS, recruta Técnico em Ressonância para trabalhar na cidade de Belo Horizonte/MG.
Hermes Pardini Laboratories, Ogilvy Brazil and Lobo, teamed up to battle one of the world’s most powerful forces: children’s fear of taking vaccine shots.
The strategy chosen against such seemingly unbeatable challenge was to create an immersive fantasy world in which the child becomes a hero, and the vaccine shot a shield that helps her defend the realm against an enemy invasion.
This experience could only be created with VR technology, and all it takes is a headset and smartphone for the child to become so enthralled by the fantastic environment and the engaging story that he completely forgets about the shot, and the crying and screaming gives way to excitement and awe. (source)
Virtual reality transforms the experience of child vaccine
Fear and crying become fun and entertainment in a new campaign for Hermes Pardini Labs, the ‘VR Vaccine’; action was created by Ogilvy Brazil.