Ads by Category - Global
Sony Bravia, "Bouncy Balls", TVC
Fallon
This one has a really fun, youthful mood portrayed by the use of colour, the backing track and by the animals (frog and dog).
The central idea of using the 250,000 bouncy balls to represent the pixels is something of a child's dream. The street used features a lot of pastels in the houses and cars in the background, contrasting the bouncy balls to perfectly represent the brighter picture quality of a Bravia TV.
The track used evokes strong feelings of nostalgia, again returning to the child-like fantasy in this ad. There is a lot of symbolism in this TVC of adults being dragged from their mundane stupor (the woman looking out her window, the bikie character on the stairwell).
The use of vintage cars again reaches into those feeling of a more simpler time, along with the neighborhood style of houses lining the street.
The bouncy balls represent Sony bringing colour back into a now dull and lifeless world (note the lack of activity in the street).
This ad is perfect for a global market. With no dialogue and a simple metaphor for the product's core benefit (millions of pixels of colour mean a brighter visual) the ad has worldwide shareability.
The simplicity of the copy; "Colour. Like no other" gives the impression that there is no questioning the quality of the product, it's a statement and it is clear and simple. The core message certainly cannot be missed in this TVC.
I think this ad does a fantastic job at getting a simple message across to its audience, not just in the execution, but also in a way that will ensure it is shared around the world and would never be regarded as invasive advertising.