A Brief History of Design
AKA: Today I Learned Episode 9
In past lectures Andy has been giving us brief history lessons on design movements and the evolution of design. I have collected notes from these lessons and feel that it is time to collate them all together in a structured list.
Disclaimer: This list is no where near complete and just a collection of things I have personally learned from my communication design studies classes. This list may be added to in the future.
- Early writing forms: Cuneiform, Hieroglyphs and other early writing forms are found from all other the world. They all seem to have early or basic ideas of letters/ shape that have a meaning. They are also written in a multitude of different way from left to right, right to left or even in a circular or spiral pattern.
- 1st Century BCE: Books had start to become luxury items, are only available to a select few (rich/educated) as they are labour intensive to make and had to be written by hand.
- 888: The Diamond Sutra is the first dated example of block printing, using blocks to stamp letters onto a page.
- 1041: In China Bi Sheng invents the first movable type to customise pages, sentences, printing large bodies of text onto a page at once.
- 1440: Johannes Gutenberg completes his wooden printing press which used movable metal type. This causes black letter to become popular due to it being the standard letter form to be used in mass produced books.
- 1517 - 1692: Geometric specifications and proportions are added to Latin capital letters to create a font. Letters also start to be placed into a grid with specific coordinates. A shift is seen where printed writing starts to replace handwriting in books. San-serif fonts also start to gain prominence.
- 1814: A steam powered printing press is used to print the Times.
- 1909: Futurism, an artistic and social movement starts to spread throughout Europe. Futurists tried to create works that emphasised newness ( speed, technology, youth, violence) and tried to abolish tradition or ‘old fashioned’ ways of life.
- 1919: The Bauhaus, a school of design is founded in Germany by Walter Gropius. This school was very influential in its design teachings and their ideas of simplicity and practicality are still prominent today.
- 1928: Jan Tschichold writes the ‘New Typography’ a manual for graphic designers that presents modernist ideals about font (size, font, colour, use of empty space and composition).
- 1972: The end of modernism. Modernist buildings by Minoru Yamasaki at Pruitt Igoe are demolished for failing to cater to the needs of its occupants. This causes for the rise of Post-Modern movements such as the Punk movement that emphasises rebellious activity, chaos and the breakdown of structure.
- 1980: Memphis design group is founded. Memphis is almost the opposite of the Bauhaus and parodies traditional furniture design. Described as ‘Ikea on LSD’ by Andy.
- 1981: Joseph Muller Brockmann creates the book ‘Grid Systems’ that proposes the use of grids to aid type composition on a page.
Now-ish: The invention of the Desktop computer allows design practice that would normally be outsourced to different professionals to be completed in a singular place by one person. Designers now could compose text and images directly on a page.
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